))
Unofficial Partner - Sport, Brand and the Rise of the kit launch
Manage episode 455767941 series 2891329
Το περιεχόμενο παρέχεται από το The Marketing Society podcast. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Marketing Society podcast ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In a sports industry obsessed with data and measurement, brand is the great intangible asset, the bit of the balance sheet that remains largely opaque, which is why it’s so important.
But mention brand in the vicinity of fans or the football media and there's a row.
It’s no surprise that the kit launch genre has evolved during this period, growing in importance and sophistication (and cost).
Homeground is one of the hottest creative agencies working in sport today. The London based company has pioneered the kit launch video. Working with Adidas, they are the people behind some of the most outstanding recent work in this area, from Manchester United, Arsenal, Aston Villa to name a few.
We talk with creative partner Rachid Ahouiyek, formerly of Iris, McCann and Wieden+Kennedy, and Polly Barnes, new business director also formerly Iris and is founder of the Women’s Rugby Association.
Click on the showreel to see the work referenced in the podcast
234 επεισόδια
Μοίρασέ το
