Time To Cut your Marketing Budget
Manage episode 343204700 series 2878653
“It may be time to cut your marketing budget”... said no marketing agency ever. Invest in only those marketing activities that drive performance and results.
Audit your marketing spend and cut (or reallocate) executions that don’t deliver. If your marketing activities don’t deliver quantifiable results (that means revenue, not just leads, like and shares), shift the balance to things that convert to profitable revenue and margin.
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