))
Turning Your Passion Into A Professional Niche - Katie Betts
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on February 26, 2024 20:27 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 282005431 series 2818835
Το περιεχόμενο παρέχεται από το Tim Yeadon and Clyde Golden. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Tim Yeadon and Clyde Golden ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Katie Betts is the founder and CEO of Shared Culture Concepts, a full-service marketing company in Portland, Oregon that specializes in the marketing of circus and performing arts.
- How Katie niched in marketing for the circus community [00:26]
- Explainer videos and where the need for them exists (or doesn't) [1:11]
- An overview of the circus world [3:00]
- What part of the circus community Shared Culture Concepts does marketing for [4:34]
- Building sustainable service packages [5:20]
- Charging for your work vs. doing things for free or cheap [7:21]
- Business mistakes Katie has made by doing things for free [8:09]
- How Katie named Shared Culture Concepts [11:07]
- Katie's path to becoming a marketer [12:42]
- How Katie became an aerialist [17:19]
- Merging a personal passion with your marketing agency [18:24]
- Katie's experience with the pandemic [20:07]
- Building and keeping a team [21:03]
- Finding your niche but remaining open [24:28]
- Marketing a marketing agency [26:13]
Episode Transcript and Mentions:
Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs. Visit https://clydegolden.com
22 επεισόδια
Μοίρασέ το
