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Empowering Others with Design Thinking – Coreen Callister
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Manage episode 284461471 series 2818835
Το περιεχόμενο παρέχεται από το Tim Yeadon and Clyde Golden. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Tim Yeadon and Clyde Golden ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Callister shares key aspects of her design process, as well as what it means to truly help a client. She also talks about her experience being a designer in the energy field and about her passion project, a clothing repair program called Repair Cycle.
- What Ledger8760 does and how large energy consumers trade that energy [0:26]
- How energy purchasing works, or one day might affect us as individuals [3:29]
- Deep diving and getting up to speed as a marketer in a new industry [4:43]
- Communicating with a designer about their work and process, and finding non-precious ways to visualize ideas [8:22]
- Writing in non-digital ways [11:25]
- How Coreen became a designer [13:56]
- Coreen’s experience working at IDEO [17:06]
- Foundational design elements that Coreen teaches her design students at the University of Washington [22:33]
- What it means to truly be helping a client [27:04]
- Quantifying your long-term impact on a client’s business [29:09]
- Coreen’s passion project, Repair Cycle. The need to change our relationship to our clothes and the waste we produce. [30:34]
Episode Transcript & Mentions:
Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.
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