Sophie Holland - Casting Director

Media Masters

Sophie started off as an actor, and founded her own casting agency in 2015, working predominantly with high-end TV, film and theatre productions. She has collaborated to source talent for The Witcher and Wednesday among others, and advocates for casting more diverse talent into leading acting roles to encourage broader representation in Hollywood.Sophie reflects on the impact of social media on acting, both the way it has transformed the industry since the #MeToo movement, making it a safer and more inclusive place to work; and how social media followings can affect casting decisions based on the impact it has on promoting the show or film. She also explores how finding actors who perfectly embody a character is not the goal—they need to be able to push the boundaries of the role.