Leverage AI and Behavioral Psychology to Engage Major Donors with Griff Bohm

Successful Nonprofits Podcast

Are you leaving money on the table by ignoring the psychological triggers that drive donors to give? Join us for a compelling conversation with Griff Bohm, co-founder of Give Momentum, as we explore how behavioral psychology and AI can transform your nonprofit’s fundraising strategy.

Griff brings deep expertise in donor psychology and financial decision-making, backed by his success in the Defeat by Tweet campaign, which raised $15 million from 60,000 new donors.

He explains how concepts like loss aversion, delayed gratification, and "action-based giving" drive donor behavior, and how AI can help nonprofits build lasting donor relationships. Discover how to identify high-potential donors, automate engagement, and leverage AI to hyper-personalize your outreach. If you're ready to supercharge your donor engagement, this is the episode for you.

This episode answers the following questions:

• What are the key traits of major donors?
• How can I use psychology to increase donor engagement
• How can I use AI to identify, engage, and retain donors?

Links mentioned in this episode:

• Give Momentum GPT – Learn about their GPT assistant for fundraising best practices.
• Give Momentum’s Website
• Give Momentum’s Blog

Looking for more? Check out these amazing episodes:

• Ep 351: Use Email Sequencing to unlock donor retention with Lisa Fernandez [Episode Title on Apple Podcasts, Spotify, or our website with show notes]
• Ep 281: Surefire ways to retain your donors with Samantha Threadgill [Episode Title on Apple Podcasts, Spotify, or our website with show notes]