540: The Tech Behind Eslando’s Circular Fashion Revolution with Karishma Gupta

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In this episode of Giant Robots Smashing into Other Giant Robots (On Tour!), hosts Sami Birnbaum and Svenja Schäfer are joined by Karishma Gupta, the Founder and CEO of Eslando Circular Fashion. Eslando is a fashion company dedicated to changing the clothing industry through circular economy principles and textile recycling. Its mission is to simplify recycling and ensure compliance with EU regulations by connecting brands, consumers, and recyclers, fostering transparency and efficiency in the fashion industry. In today’s conversation, Karishma delves into her company’s innovative Digital Product Passport and how it’s revolutionizing the fashion and textile industries. We discuss how her company helps the right material get to the right recycler using data and leveraging AI to map the process. Tune in to explore how the circular economy applies to the fashion industry, the current recycling gaps, what motivates fashion brands to be more sustainable, and how Eslando is reducing the carbon footprint of the textile supply chain!

Key Points From This Episode:

Background on Karishma and what led her to start a tech company.
How recycling in fashion differs from other industries that recycle.
An outline of the biggest recycling hurdles facing the fashion industry.
The complex range of materials in clothes and the problems they create.
Karishma’s transition from the fashion industry to founding a tech-based company.
Some of the materials in clothes that are endlessly recyclable.
Details about the Digital Product Passport and what it offers the supply chain.
Benefits and costs of sustainable regulations and solutions for fashion brands.
Ways that Eslando is monetizing its various solutions.
The value proposition the Digital Product Passport offers consumers.
How long it took to create and build a workable prototype.
What Karishma has planned for the future of Eslando Circular Fashion.

Links Mentioned in Today’s Episode:

Karishma Gupta on LinkedIn
Karishma Gupta on X
Eslando Circular Fashion
Innovate UK
Carbon13
Sami Birnbaum
Sami Birnbaum on LinkedIn
[Svenja Schäfer](svenjaschaefer.com)
Svenja Schäfer on LinkedIn
Will Larry on X
Will Larry on LinkedIn
Victoria Guido on X
Victoria Guido on LinkedIn
thoughtbot
thoughtbot on LinkedIn
thoughtbot on X
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