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Getting to Yes, And… | Todd Rogers – ‘Writing For Busy Readers’
Manage episode 426811660 series 1128905
Kelly talks to Harvard Professor Todd Rogers about his book “Writing for Busy Readers: Communicate More Effectively in the Real World” that he co-wrote with Jessica Lasky-Fink.
“Modern writers need extra help breaking through all the distractions.”
“Use fewer words.”
“Studies show that all-caps text does not enhance readers’ understanding.”
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Second City Works presents “Getting to Yes, And”
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Manage episode 426811660 series 1128905
Kelly talks to Harvard Professor Todd Rogers about his book “Writing for Busy Readers: Communicate More Effectively in the Real World” that he co-wrote with Jessica Lasky-Fink.
“Modern writers need extra help breaking through all the distractions.”
“Use fewer words.”
“Studies show that all-caps text does not enhance readers’ understanding.”
Recent Posts
Second City Works presents “Getting to Yes, And”
167 επεισόδια
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