Googles Head of Ads Safety Talks Clicks and Compliance with Alejandro Borgia - EP 312

Search Engine Journal Show

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1+ y ago 37:28

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Get ready to unlock the secrets behind successful – and SAFE – advertising as we dive deep into the world of ads policy with a true industry expert.

Alejandro Borgia, Google’s Director of Product Management, Ads Safety, joins me on the SEJShow to decode ad policy, setting the record straight on common myths in the ads world, from captivating clicks to unwavering compliance.

From debunking misconceptions to chatting about what’s next for ads, this episode is a must-listen for marketers, advertisers, and PPC enthusiasts alike.

[00:00] - About Alejandro.

[01:46] - How Google approaches ad safety.

[07:27] - Benefits of the Transparency Center.

[09:23] - How will AI integration affect ad safety?

[14:25] - How Google will defend the risks of generative AI in advertising.

[19:21] - Misconception about ad safety.

[22:21] - Top threats to Google’s safety work.

[24:34] - The then and now of Google Ads.

[27:48] - What Alejandro is excited about.

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Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.

Connect With Alejandro Borgia:

Meet Alejandro Borgia, a standout authority in product management and marketing. At the helm of strategic initiatives at Google as the Director of Product Management, Alejandro is known for breaking new ground.

His proven track record extends to influential roles at cybersecurity giant Symantec and digital music pioneer Napster. Known for his thoughtful approach and continuous contributions, Alejandro has a well-earned reputation for fostering innovation, promoting growth, and encouraging transformation in the tech industry.

Connect with Alejandro on LinkedIn: https://www.linkedin.com/in/alejandroborgia/

Connect with Amanda Zantal-Wiener, Editor-in-Chief at Search Engine Journal:

Follow her on Twitter: https://twitter.com/Amanda_ZW

Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/

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