EP. 124 - Pete Lorenco Unpacks Key Strategies for Targeted Marketing Success

Scrappy ABM

Το περιεχόμενο παρέχεται από το Mason Cosby. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Mason Cosby ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

2M ago 33:22

MP3•Αρχική οθόνη επεισοδίου

In this informative episode of Scrappy ABM, host Mason Cosby sits down with Pete Lorenco, a seasoned expert from PathFactory, to explore the foundational aspects of setting up and running an effective account-based marketing (ABM) program. They delve into strategies for identifying target accounts, tailoring content to meet specific client needs, and the crucial metrics to track ABM success.

Key Moments:

(02:48) How to determine and select target accounts for an ABM initiative.

(05:52) Best practices for choosing distribution channels to reach the target audience.

(11:03) Tips for creating content that resonates with specific accounts.

(19:53) Discussing how to effectively measure the impact and success of ABM campaigns.

(25:33) Common challenges and unexpected roadblocks in ABM implementation.

(30:39) Simplified metrics to evaluate ABM performance without needing advanced tools.

Guest Bio:

Pete Lorenco is a marketing strategist at PathFactory, known for its robust content insight and activation platform. He specializes in the development and execution of ABM strategies, with a proven track record of enhancing engagement and boosting sales pipelines in diverse market segments. Pete brings a practical approach to integrating ABM tactics with broader marketing goals, providing listeners with actionable insights to optimize their marketing efforts.

138 επεισόδια

#Entrepreneur #Business #Marketing #Mason Cosby