Mastering Podcast Rebranding: Lessons from the Front Lines

School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

In this episode, we'll dive deep into the "why" behind rebranding your podcast and how vital it is to know your audience intimately, as these elements profoundly influence the content and success of your show.

I revisit the significance of knowing your WHY before changing a podcast’s identity and content approach. I also peel back the curtain on past errors to help you pave the way for smarter future changes, fostering growth and innovation.

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ParticipantsScott From What Was That Like https://whatwasthatlike.com/ Rick from Renewed Mindsets https://www.renewedmindsets.com/ York from Welcome To Earth Stories https://welcometoearthstories.com/ Mark from History of North America https://www.markvinet.com Tyler from Crying is Manly https://cryingismanly.com/ Ralph From Ask Ralph https://www.askralphpodcast.com

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Mentioned In This Episode Quick and Dirty Tips https://www.quickanddirtytips.com/ Mike Rowe https://www.mikerowe.com Podcast Review Show https://www.podcasterviewshow.com Podcast Rodeo Show: https://www.podcastrodeoshow.com Buzzsprout https://supportthisshow.com/buzzsprout (aff) Captivate https://supportthisshow.com/captivate (aff) Libsyn https://supportthisshow.com/libsyn (use code sopfree aff)

Chapter Markers:

00:00:00 - Rebranding 00:00:36 - Opening 00:01:17 - The Question 00:01:46 - Scott From What Was That Like https://whatwasthatlike.com/ 00:03:37 - Rick from Renewed Mindsets https://www.renewedmindsets.com/ 00:05:51 - York from Welcome To Earth Stories https://welcometoearthstories.com/ 00:08:27 - Mark from History of North America https://www.markvinet.com 00:09:14 - Tyler from Crying is Manly https://cryingismanly.com/ 00:10:27 - Ralph From Ask Ralph https://www.askralphpodcast.com 00:12:02 - Quick and Dirty Tips https://www.quickanddirtytips.com/ 00:13:30 - Switching Out Key Players 00:15:06 - Dave on Mike Rowe https://www.mikerowe.com 00:16:06 - The AC/DC Fact 00:17:31 - The Way To Win 00:18:48 - Scott Made Changes Based on Community Feedback https://www.whatwasthatlike.com 00:20:59 - Join the School of Podcasting 00:22:01 - Your Podcast Website https://www.yourpodcastwebsite.com 00:22:20 - Why Rebrand? 00:23:30 - Why I'm rebranding One of My Shows https://www.podcastrodeoshow.com 00:24:10 - Stupid Mistakes 00:25:08 - New Plan 00:28:25 - Podcast Review Inights https://www.podcasterviewshow.com 00:29:22 - New Show Your Podcast Website https://www.yourpodcastwebsite.com 00:29:59 - Buzzsprout Ads New Texting https://supportthisshow.com/buzzsprout (aff) 00:31:05 - Captivate Updates Player https://supportthisshow.com/captivate (Aff) 00:31:39 - See Picture Change 00:31:51 - Back To Normal 00:32:44 - Why I Rant About YouTube 00:35:26 - Question of the Month https://www.schoolofpodcasting.com/question 00:36:27 - Live Appearances https://www.schoolofpodcasting.com/where 00:36:58 - Follow the Show https://www.schoolofpodcasting.com/follow 00:38:16 - Join the Community https://learn.schoolofpodcasting.com 00:39:06 - Bloopers

This show originates at https://www.schoolofpodcasting.com/929