How One Baby Brand Transformed an Industry and Grew Exponentially

Scale My Ecommerce Store

What do you do when you’ve just given birth to your first baby, it’s the middle of Covid lockdowns and you’re struggling with mastitis and can’t feed your baby?

Well, if you’re my guest today, you invent a new product that takes the market by storm!

Today on the show, I’m joined by Elysia, founder of Meke Baby, an incredibly innovative portable breastmilk warmer.

Elysia essentially created an entirely new product category in the market. In our conversation today, she described everything from the moment of inspiration, through the design, prototyping and testing phase, her launch to market and how she’s scaled her business.

In just 18 months, she’s grown rapidly, now with a substantial team, launching new products and expanding internationally!

I know you’ll enjoy this story, so without further ado, let’s welcome Elysia to the show.

Episode’s Show Notes: https://www.catherinelangman.com/episode-246/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

https://productpreneurmarketing.com/lets-talk

https://mekebaby.com/

https://www.instagram.com/mekebaby.au/?hl=en

https://www.facebook.com/mekebaby.au/

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore