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195. Do Election Years Affect Retail Sales?
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Το περιεχόμενο παρέχεται από το Savvy Shopkeeper, LLC and Kathy Cruz. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Savvy Shopkeeper, LLC and Kathy Cruz ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
With 2024 in our sights, we’re not far off from the next round of presidential elections. One of our Master Shopkeepers members, Julie, recently asked if I could share any insights into this question: “do election years affect retail sales?”
There are many small business owners—and in particular, independent retail store owners—who firmly believe that retail sales dip in presidential election years. In a recent poll on my Instagram stories, more than ⅔ of respondents said that retail sales go down in election years.
As I’ve discussed on the podcast before, though, it’s critical to make business decisions based on data and facts, not emotion (and definitely not based on word of mouth or rumors!).
Listen in to learn what the data shows about election years affecting retail sales.
For show notes, including links to anything mentioned in this episode, visit www.savvyshopkeeper.com/episode195.
Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper
Follow Kathy on Instagram (@savvyshopkeeper)
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