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Mapping SaaS Growth with Erik Huddleston, CEO of Aprimo
Manage episode 390453746 series 3467080
Το περιεχόμενο παρέχεται από το Dan Balcauski. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Dan Balcauski ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Dan Balcauski is joined by Erik Huddleston, the CEO of Aprimo, a high flyer in the MarTech space. They explore the crucial role of organizational capacity for change in driving growth for SaaS companies. They discuss the significance of understanding the buyer journey, implementing OKRs effectively, and the importance of small incremental changes in driving organizational success.
Guest Bio
Erik Huddleston is the Chief Executive Officer of Aprimo. He has 25 years of experience in Marketing Technology, AI, and B2B SaaS with deep go-to-market and product expertise. Erik has helped scale technology companies across a wide range of settings: early-stage, late-stage, PE-backed, and public companies. Prior to Aprimo, Erik was President of Cision through its successful sale to Platinum Equity. Before Cision, he served as CEO of TrendKite, which sold to Cision in 2018 for $225M after four years of >100% CAGR.
Guest Links
Connect with Erik on LinkedIn and Twitter
Aprimo.com
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