Why B2B Marketers Feel Overwhelmed 😩 & How To Fix It! SaaS CMO Pro podcast

Why B2B Marketers Feel Overwhelmed 😩 & How to fix it!

22d ago 8:24

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Το περιεχόμενο παρέχεται από το William Macaitis. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον William Macaitis ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

Are you a B2B SaaS Marketer? Do you feel a bit overwhelmed? Don't worry, you are not alone. There are just so many internal stakeholders that all want a laundry list of things from marketing. I share my best tips on how to handle the chaos and focus your marketing team.
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⏰ Table of Contents
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00:01 - Feeling Overwhelmed in B2B SaaS Marketing
00:57 - Common Challenges Faced by CMOs
01:37 - Focus on Mastering a Few Channels
02:41 - Building a Marketing Team with Strengths
03:21 - Leveraging Video for B2B SaaS Marketing
04:06 - Capitalizing on Team Expertise
04:42 - Managing Priorities as a CMO
05:20 - Stack Ranking Marketing Priorities
06:01 - Using the V2MOM Framework for Focus
06:46 - Handling Requests with Limited Resources
07:34 - Strategies to Prevent Overwhelm in Marketing
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🚀 About Bill:
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Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).

Learn marketing + watch full video at 🚀 Saascmopro.com 🚀

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