Building a Thriving Business with Jess Koscher

Rooted and Reaching

This week hosts Nick Kuhn and Bethany Hartley have a conversation with Jess Koscher, Founder of Write Connections, a design, marketing, and strategic services company. After losing her job and being unemployed for 12 hours, Jess was overwhelmed with requests from her network to discuss her next move. Although concerned about paying her rent, her network supported her by offering various tasks which led to the launch of Write Connections. Jess discusses her work in the nonprofit sector, the power of community, and how her mindset has helped her build a successful business.

QUOTES

• “I think coming from nonprofit to for-profit has been interesting in that for-profit is a lot looser in many ways, but the penalties, if you screw it up are scary. So that's been a continual learning curve for me. Doing the work and then creating a solid business is a fine balance.“ - Jess Koscher [05:10]

• “What has been really gratifying is helping our clients do better. We have strategic clients, and the rest are marketing clients. Helping a restaurant that is just trying to keep its doors open, by having a strong branding and presence is gratifying. Helping a corporation create a strategy for diversity, equity, inclusion that works throughout all their channels, is gratifying.” - Jess Koscher [16:07]

TIMESTAMPS

01:22 Jess Koscher on Transitioning from a Nonprofit to Entrepreneurship

03:10 The Surprises of Being a Business Owner

05:09 Balancing Doing the Work and Creating a Solid Business

12:43 Paying it Forward and Helping Others Succeed

14:11 How Jess Built a Successful Marketing Firm During a Global Pandemic

RESOURCES

Write Connections

CONTACT

Nick Kuhn: https://www.linkedin.com/in/kuhnnick/

Bethany Hartley: https://www.linkedin.com/in/bethanyhartley/