Ep 182: Cashing In: NIL and the New Business of Being a College Athlete

rich & REGULAR with Kiersten and Julien Saunders

This week we're diving into the world of NIL, or Name, Image, and Likeness, and how this new, HUGE opportunity will impact youth sports.
Think you're not impacted by NIL? Think again! This episode is for athletes, parents, coaches, and anyone who wants to understand how NIL is changing the game. And if you've got a kid with any sort of athletic talent, this is definitely a conversation you need to be having.
The point is - this ain't your mama's college experience. This is about financial freedom, brand building, and how college athletes are finally getting a piece of the pie they've been baking for years.
It's time to forget those old-fashioned ideas about college athletes just being "students," because the NCAA's amateur "student-athlete" model is DONE. It's a whole new game and we're here to help you play it.
We're covering:

• NCAA got served: The landmark ruling that shook up college athletics and opened the door for athletes to cash in on their own name, image, and likeness.
• Why we're so intrigued by this: It all started with our son, and it's a real-life lesson in how to think differently about money, branding, and the future of sports.
• The BIG picture: This is about billion-dollar industries, the NCAA's outdated model, and evolving from a labor rights issue to a civil rights issue (spoiler alert: opinions don’t matter)
• The power shift: It's not just about the big names anymore. We're showing how even "average" athletes can leverage NIL to create a side hustle, a side gig, or even a full-blown business.
• Real-world examples: we share a story about what happened when we posted sports content featuring our son and give you practical tips on how to negotiate your own deals.
• The future of sports: We're forecasting the coming age of athlete-owned brands, semi-pro leagues, and even NIL scholarships

Links:

• The Money Game on Amazon Prime
• Ep 174 Quick Dip - Why are Olympians so Broke?

Connect with Julien and Kiersten on our website, Instagram, Twitter, and YouTube.

Join our email list to get updates from us, opportunities for discounts, freebies and a quick rundown on the relevant financial and career news impacting your life.

Get our book Cashing Out: Win the Wealth Game by Walking Away, named 2023 best overall book about investing by Business Insider and one of the best personal finance books by Forbes
If you would like to learn more about investing, check out our newest class, Making Money Grow