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Hotel Digital Marketing: Is Data Helping You Ask the Right Questions?
Manage episode 366177945 series 3270221
Το περιεχόμενο παρέχεται από το Revenue Hub. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Revenue Hub ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Hi, welcome to another of our demo time discussions
Today we are talking about the impact to hotels of combining multiple digital marketing datasets.
To offer their insights we are joined by
🔹 Stephanie Smith Founder & Digital Matriarch at Cogwheel Marketing, the company behind Cogwheel Analytics and one of our Expert Partners
Through the discussion Stephanie will outline her views on why hoteliers can leverage this data more effectively, she will also demonstrate the Cogwheel Analytics solution.
We look at the challenges faced when trying to pull different information from multiple sources and the value of aggregating data from your website marketing, paid social, OTA efforts, etc. all in one place.
Stephanie also highlights how the vast majority of data is extracted from the PMS and the limitations of this only showing what has been booked - and asks what is actually happening before the booking is made?
We also explore how adopting this technology can start to turn the view from purely internal analytics to external benchmarking and scorecards i.e. are we on pace with other competitor hotels? Is our hotel getting it's fair share from Google? Is our ROI comparable to other similar properties?
Really hope you enjoy the conversation 👍🏻
#👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/tllLtqk4D0o
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
Today we are talking about the impact to hotels of combining multiple digital marketing datasets.
To offer their insights we are joined by
🔹 Stephanie Smith Founder & Digital Matriarch at Cogwheel Marketing, the company behind Cogwheel Analytics and one of our Expert Partners
Through the discussion Stephanie will outline her views on why hoteliers can leverage this data more effectively, she will also demonstrate the Cogwheel Analytics solution.
We look at the challenges faced when trying to pull different information from multiple sources and the value of aggregating data from your website marketing, paid social, OTA efforts, etc. all in one place.
Stephanie also highlights how the vast majority of data is extracted from the PMS and the limitations of this only showing what has been booked - and asks what is actually happening before the booking is made?
We also explore how adopting this technology can start to turn the view from purely internal analytics to external benchmarking and scorecards i.e. are we on pace with other competitor hotels? Is our hotel getting it's fair share from Google? Is our ROI comparable to other similar properties?
Really hope you enjoy the conversation 👍🏻
#👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/tllLtqk4D0o
🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com
👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link
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