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A Peek Into the Retail Media Ecosphere in India: A Conversation with Akanksha Sinha from StarQuik
Manage episode 382848092 series 3505701
Το περιεχόμενο παρέχεται από το Stuart Adamson and Platform 195. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Stuart Adamson and Platform 195 ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195.
Today, we are joined by a special guest from India, Akanksha Sinha. She is the Head of Brand Partnerships at StarQuik, a digital platform for your grocery needs. Akanksha walks us through the retail media marketing ecosphere in India and shares StarQuik’s retail media strategies that pivot around technology and data-driven decisions. She also touches on the future of retail media and the opportunities for collaboration between brands and online retailers.
Our conversation includes the following touchpoints:
- How StarQuik uses retail media marketing for effective customer targeting
- Leveraging a data-centric approach to optimise campaign metrics
- The challenges and opportunities of working with large and small suppliers
- The future of retail media marketing in India
Akanksha is a digital advertising sales professional with expertise in revenue growth. Her specialisation in Ad Sales is rooted in 8+ years of experience across various sectors. She has a strong, active network of marketing and media decision-makers across different industries and is incentivised by continuously sharing valued information essential for dependable result delivery.
Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
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