306. Restaurant Marketing with a Mission - Tacos 4 Life

Restaurant Rockstars Podcast

Not every first restaurant succeeds. Many of us have opened concepts with the best of ideas and intentions only to see the dream fade. But those who see a more powerful future vision and keep going may rise to extraordinary heights. In this episode of the Restaurant Rockstars Podcast, I speak with Austin Samuelson of Tacos 4 Life. Austin and his wife started their first concept by trying to make a healthier pizza. It wasn’t the success they hoped for, but that did not deter them from realizing a much bigger mission. As 25 million children die from starvation worldwide each year, the Samuelson’s are making a huge difference one meal at a time. The pair crowdfunded their next concept from about 350 people, with a truly one-for-one model—for every taco, salad, quesadilla, rice bowl, or nachos sold, 24 cents is donated to Feed My Starving Children, which is the equivalent of one meal. Since opening, Tacos 4 Life restaurants have collectively donated more than 19 million meals. When you buy a meal, you feed a child in need. Listen on as Austin shares: - The Tacos 4 Life start-up story and how they grew to 21 locations - Branding and ambiance as a competitive advantage - Catering as a profitable brand extension - Their unique way of staffing, onboarding, and training during the labor crisis - Marketing that works And of course, how great food and service give back to the world at large. Don’t miss this episode, then Rock Your Restaurant! Roger Thank you to our Sponsors: SRV - Unlock Staff Potential and Maximize Sales. SRV teaches your team to profitably sell and accurately create the food and drinks at your restaurant. Learn More: https://srvnow.com/ Davo – Automate Your Sales Tax. Why not Try Davo FREE for 30 days: https://www.davosalestax.com/ Popmenu - For a limited time only, popmenu is offering our listeners $100 off your first month plus an unchanging lifetime rate. FREE Demo: https://www.popmenu.com/rockstars Smithfield Culinary – Inspiring head-turning menu creativity. Visit us for culinary trends and chef-created recipes: https://smithfieldculinary.com/