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How to Drive Epic Digital Marketing Campaigns
Manage episode 419433647 series 3551865
Το περιεχόμενο παρέχεται από το Eric Eden. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Eric Eden ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Today we explore how to run epic digital marketing campaigns with great results
In this episode, digital marketing guru Chris Rodriguez shares his journey from guerrilla marketing in the entertainment industry to becoming a tech startup marketing specialist. With over two decades of experience, Chris discusses his pivotal role in a high-performing Kevin Durant advertising campaign, highlighting its success as the highest performing in NBA Top Shot's history. He emphasizes the importance of passion, proper targeting, and the challenges and strategies of working with both large organizations and startups. Chris also shares insights into the intricacies of digital marketing, including the significance of communication, prioritization, and adapting to organizational challenges.
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01:21 Highlight Campaign: Kevin Durant Advertising Success
03:20 Challenges in Digital Marketing for Large Organizations
04:46 Working with Startups: Flexibility and Challenges
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