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#8 How To Create Content For Your Audience.
Manage episode 420580149 series 3571010
Το περιεχόμενο παρέχεται από το Greg Monaco. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Greg Monaco ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
After receiving email after email from Squarespace pleading with me to upgrade my website, I reluctantly decided it was time to stop putting it off.
I took to YouTube with the search, “Why should I upgrade my squarespace website from 7.0 to 7.1?”
A video pops up with the exact title as my search query.
It was a good video, I was convinced that I needed the upgrade.
My next step in the process was to meet with people who could help me carry it out.
After some research, I had a call with a guy named David. As we talked, I checked out his website.
Boom.
Right there on his homepage was the same YouTube video that I had “found” in my earlier search.
Coincidence? Maybe.
David’s content wasn’t just helpful for me, he quite literally positioned himself as the answer to my problem.
That’s a good strategy followed up by good content.
Flanking your customer with relevant content will help position you as the one with the answers.
David created his content from my point of view.
He even titled his video with the verbatim question I was asking.
What questions are your prospects asking?
Create your content from there.
Where are your prospects searching for answers?
Show up there with the solutions.
To learn how to build your brand in an environment built for scoring, visit us at Relaunch U at joinrelaunchu.com or, click the link to join my masterclass: https://www.joinrelaunchu.com/masterclass-register
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