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#15 Know Your Audience: Accomplish the Impossible
Manage episode 425593547 series 3571010
Το περιεχόμενο παρέχεται από το Greg Monaco. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Greg Monaco ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Know Your Audience. Accomplish the Impossible.
Daryl Davis is a blues musician. One night after a show he is approached by a man who compliments his music. After a drink at the bar and some bonding over the blues, the man drops a bombshell on Daryl.
You see, Daryl is African American. And this gentleman who loves his music happens to be white. The bombshell he drops on Daryl? He is also a member of the KKK.
Daryl thought, how could this man hate me without even knowing me?
This encounter lit a fire inside Daryl.
This fire fueled Daryl on a mission to better understand the KKK which in turn created unimaginable results.
Listen in for the whole story and how you can apply Daryl’s methods to get to know your prospects—even better than they know themselves.
To learn how to build your brand in an environment built for scoring, visit us at Relaunch U at joinrelaunchu.com or, click the link to join my masterclass: https://www.joinrelaunchu.com/masterclass-register
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