#171: How to Defend Your Brand | Shevelle McPherson

Red Beard Radio with Brian Keith

Το περιεχόμενο παρέχεται από το Brian Keith and Brian 'Red Beard' Keith. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Brian Keith and Brian 'Red Beard' Keith ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

2y ago 19:43

MP3•Αρχική οθόνη επεισοδίου

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 27, 2024 06:01 (10M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Shevelle McPherson, Esq., began her legal career as a prosecutor and an assistant district attorney for the City of Philadelphia.

After several years of service, Shevelle set out on her entrepreneurial journey. She formed McPherson Law and expanded her law firm to three locations in the first year.

@shevellemc

1:44 "'The first thing you should actually consider is, "How do I protect this brand?"" -Shevelle McPherson

7:07 "[They] didn't even bother to change the name." -Brian Keith

9:48 "That can be so damaging that it can actually put them out of business." -Shevelle McPherson

11:53 "Her competitor came in and filed the trademark." -Shevelle McPherson

13:53 "No one on Earth can guarantee you that your application is going to get approved." - Shevelle McPherson

16:55 "That drains my energy, and I just want someone else to deal with it." -Brian Keith

214 επεισόδια

#Entrepreneur #Business #Marketing #Businessgrowth #Sales #Smallbusiness #Brian Keith #Brian 'Red Beard' Keith