103. How Consumer Attitudes and Behaviors Related to Food Are Shifting with Sarah Marion of Murphy Research

Real Food Brands Marketing Strategy Podcast: Food Branding Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out Using Brand Strategy as a Guide

We’ve been through a lot of changes in the past few years, and as a result, consumer behaviors are shifting. But as a food business owner how do you know what changes are temporary and what changes are here to stay? And how can you meet the evolving needs of your consumers?

In Episode 103 of the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva sits down with Sarah Marion, the Director of Syndicated Research at Murphy Research. Sarah shares how consumers have shifted attitudes and behaviors related to food, fitness, and mindset over the past few years of pandemic-living as well as considerations for food business owners who want to meet these changing needs.

In This Episode:

• What is syndicated market research?
• The behavior that’s been leading many “new-to-natural" shoppers into healthier eating.
• How an increase in mindfulness is playing a role in food choices.
• How each generation has adapted in terms of becoming more health-focused.
• Why younger buyers value convenience and what they are buying.
• How people are aligning what they eat with their values.
• Where you can learn more about The State of Our Health study.

Resources:

• Information on The State of Our Health Study from Murphy Research
• Connect with Sarah on LinkedIn
• The Real Food Brands Marketing Round Table
• Brand Strategy Streamlined Course Details
• Download Your Free Brand Strategy Checkup
• Book a 60-minute 1-on-1 Brand Strategy session with Katie
• Connect with Katie on Instagram