Spring 2024 Open House Plan (Use This FREE Plan) - Part 2

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8. Have 'rate sheets' in your open house, showing 3 different ways to purchase the home. Different down payments, different scenarios. Which is best for your prospect? Your favorite lender can supply these fact sheets.

9. Be sensitive to what you're discussing about the seller's situation. What are you authorized to share? If a potential buyer (or their agent) asks you why the seller is selling, what are you allowed to disclose? Will they perceive that the seller is more or less motivated by your answer?

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10. Systematize your open house 'spoke' and turn it into your lead generation machine. Agents who are great at this consistently generate at least 1 new listing from every open house and an endless supply of buyers (some of whom have homes to sell). Never pay for buyer leads again when you can instead generate better quality leads yourself!

11. Take the time to really know the subject property! Know all the usual things like bedrooms, baths, and square feet, but also the ages of appliances, roofing, and other pertinent items. Pretend you're the potential buyer. What are the schools, parks, and places of worship? Is there a homeowners association? What are the fees? What's the property tax? If you don't know the answer, don't wing it or guess.

12. Get an open house partner who is licensed to help you manage the sign-in process, answer questions, and provide added security. It's a great thing to have so many people attend your open house, but even better when you're able to connect with 100% of them after the fact.

13. Follow up on any leads from your previous open houses until you've spoken with all of them and prequalified for motivation, time frame, working with someone already, or are ready for an appointment with YOU.

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