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re7talks RO Sesiunea 8 - Top Practici pentru un Vizual de Succes în Google Display Ads | Invitat Special: Georgiana Cerbu
Manage episode 357595926 series 2543776
Το περιεχόμενο παρέχεται από το Agentia re7consulting Romania. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Agentia re7consulting Romania ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
re7talks RO Sesiunea 8 - Top Practici pentru un Vizual de Succes în Google Ads Display | Invitat Special: Georgiana Cerbu
Atunci cand ne gandim la crearea unui vizual pentru a fi promovat in Google Ads Display avem tendinta de a incerca sa adaugat cat mai multa informatie pe banner. Dar de cele mai multe ori ce este mult strica, asa ca am discutat cu specialistul nostru de design ce ar trebui sa urmarim atunci cand facem o campania in Google Ads Display.
In primul rand este important sa tinem cont de dimensiunea vizualurilor, fiind 20 de dimensiuni diferite. Va puteti focusa pe dimensiunile care performeaza cel mai bine si putem crea vizualuri potrivite fiecarei dimensiuni.
Nu uitati de mapa de brand pentru a folosi culorile brandului, mai ales ca Google Ads Display are ca obiectiv cresterea brand awareness-ului. Adaugati logo-ul pe vizual, evitati spatiile goale, puneti un chenar in banner, folositi un font cat mai simplu si mai usor de citit.
Un alt element important este CTA (call to action - butonul de actiune) care indeamna utilizatorul catre o actiune. Textul din buton si cat cel din banner trebuie sa fie scurt si de impact pentru a creste interactiunea userilor cu vizualul.
re7talks RO este o Sesiune YouTube Live Talks gazduita de: ➜ Alexandra Lovin - Digital Marketing Manager la re7consulting Romania
Urmareste Alexandra Lovin pe LinkedIn: https://www.linkedin.com/in/alexandra-lovin/
➜ re7consulting Romania: Website: https://re7consulting.ro/
Urmareste re7consulting Romania pe Facebook: https://www.facebook.com/re7consultingRO
Urmareste re7consulting Romania pe Instagram: https://www.instagram.com/re7consulting.ro/
Urmareste re7consulting Romania pe LinkedIn: https://www.linkedin.com/company/re7consultingromania
Urmareste re7consulting pe TikTok: https://www.tiktok.com/@re7consultingromania
CAPITOLE
00:00 - 00:50 INTRO
00:50 - 03:10 DIMENSIUNEA BANNERELOR
03:10 - 04:30 CULOAREA
04:30 - 05:40 FONTUL
05:40 - 06:15 CTA (CALL-TO-ACTION)
06:15 - 07:30 TEXTUL
07:30 - 08:20 STILURI
08:20 - 10:30 CONCLUZII
10:30 - 10:58 OUTRO
28 επεισόδια
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