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Leverage INFLUENCER MARKETING to Scale Your Business | Taylor Lagace
Manage episode 393727657 series 3373057
Το περιεχόμενο παρέχεται από το Andrew Weiss. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Andrew Weiss ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Taylor, Co-CEO & Co-Founder of Kynship, has a background in marketing with NFL stars at Athletes First and in influencer marketing at Common Thread Collective. He developed influencer partnerships for 30+ brands and managed Facebook ads, gaining comprehensive knowledge in influencer marketing, which he now shares to help businesses grow. (0:00) Introduction and Guest Introduction: Taylor Lagace, co-CEO and co-founder at Kinship (1:35) Taylor's Business Achievements and Philosophy on Influencer Marketing (8:21) Lessons Learned from Failures in Influencer Marketing (12:21) Evolution of Influencer Marketing and Focus on Facebook and TikTok Ads (15:01) Understanding the Philosophy and Process of Seating in Influencer Marketing (20:12) Payment Structure and Incentives in Influencer Marketing Business (35:24) Taylor's Business Journey: From Starting Out to Scaling Up (47:04) Implementing SOPs and Delegation for Business Growth (51:15) Judging Success and Repurposing Influencer Content into Paid Media (58:18) Taylor's Journey from UCLA to Entrepreneurship and the Value of Internships (1:04:41) Wrapping Up: How to Connect with Taylor Lagace, Final Thoughts, and Closing Remarks
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