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Mike Cessario — Liquid Death Mountain Water Co-Founder & CEO on Branding, Humor and Growing the Company to $700 Million in 3 Years
Manage episode 346949697 series 2858394
Το περιεχόμενο παρέχεται από το Oli Russell-Cowan. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Oli Russell-Cowan ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Mike Cessario is the Co-Founder & CEO of Liquid Death Mountain Water.
Mike always knew he wanted to start his own company. He saw a gap in the healthy beverage market for a water company built around brand humor. In January of 2019 Mike launched Liquid Death Mountain Water an aluminium canned water from the Austrian Alps. With damn right hilarious savvy marketing campaigns and a death to plastic approach they have gone full throttle in the CPG space and produced the raddest merch.
Most recently LD have partnered with Martha Stewart on a Dismembered Moments Candle and Bert Kreischer's Body By Bert. They raised $70 million in a series D round valuing the company at $700 million.
Tune in to find out how Cessario started Liquid Death, getting investment, disrupting the healthy beverage market, building the team in hyper-growth mode and what his plans are for thirst murdering global domination!
You can follow what Liquid Death is up to on Instagram at liquiddeath and be sure to check out their website liquiddeath.com
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