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106: Influencer Marketing: What it is and why you should be using it
Manage episode 433978396 series 3508844
Το περιεχόμενο παρέχεται από το Christina Tzavaras Edwards. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Christina Tzavaras Edwards ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Already crossing your fingers when it comes to examining year end growth? There’s a way to make the growth of your organization more sustainable (and definitely more of a sure thing). I’m excited to share with you today a method that many of my clients have used with great success – as much as 5xing their campaign goals. Introducing The Social Street Team™ Method, where your mission, your target audience, and your biggest advocates collide. Your Social Street Team™ is similar to influencer marketing, but it has your organization at the heart of it all. Listen to this episode to learn more about this method and how to get started – even if you’re B2B, even if you’re international, even if your organization isn’t fully community based. This is also something that I extensively teach in The Purpose & Profit Group Coaching Program, and we would love it if you joined us!
Topics:
- Christina’s own imperfect action moment that happened recently and the steps she took afterwards to move on
- The history of influencer marketing from the large for profit industry to how nonprofits are using it today
- What The Social Street Team™ Method is, how it engages digital marketing to connect your mission and target audience, and why it’s important for your organization to implement one
- Differentiating the roles of your Social Street Team™ members vs. board members and how to cultivate more fun and community building
- How to find Street Teamers for your organization, even if you’re international, even if you’re not entirely community based
- Finding one action and goal to commit to for the next 30 days to really get your Street Team™ off the ground and set yourself up for success before the year end
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
>> Click here to get the free guide on me
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
- Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
- Instagram, LinkedIn, website
- Purpose and Profit Club weekly newsletter
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of small and medium-sized nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more at bloomerang.co.
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