245. Accelerate Your Business Growth with these 7 Content Strategy Tips

Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

Hey there! I'm Ash Roy, founder of Productive Insights. After 12 years of creating content, I'm sharing my best tips to help you build a killer content strategy. In this video, you'll learn:

1. How to truly understand your audience (hint: it's not just about surveys)

2. Why a content calendar is a game-changer (and you don't need fancy tools)

3. The power of diversifying your content formats

4. How to use AI tools like ChatGPT to analyze your audience and content performance

5. The importance of documenting your journey, challenges and all

6. How to systemize your creativity for better results

7. My PRPR content repurposing framework

8. Tips for YouTube success, including the crucial role of thumbnails and titles

9. How to promote affiliate products ethically

Whether you're just starting out or looking to level up your content game, these strategies will help you build a brand your audience trusts and values.

Links Mentioned:

ClickUp - https://clickup.com/

Trello - https://trello.com/

Asana - https://asana.com/

Opus Pro - https://www.opus.pro/

Descript - https://www.descript.com/

Timebolt - https://www.timebolt.io/

ChatGPT - https://chatgpt.com/

Instaflow 360 - https://amzn.to/3WZQ0uj

Timestamps:

00:00 Introduction to Content Strategy

01:19 The Importance of Understanding Your Audience

01:42 Gathering Audience Insights: Surveys vs. One-on-One Conversations

03:14 Planning Ahead: The Power of a Content Calendar

04:11 Diversifying Content Formats

04:22 Leveraging AI Tools for Content Creation and Repurposing

05:22 Engaging with Your Audience and Building a Community