Principles of Successful Product Development - Jean Lebrument, Brigad

Product Innovation Series with Aram Melkoumov

MP3•Αρχική οθόνη επεισοδίου

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

πριν 3 χρόνια 36:28

Follow Aram Melkoumov on Linkedin for highlight clips.

Highlights:
- CTO vs CPO: How Jean managed both roles at Brigad
- Why it is important for PMs to build roadmaps around initiatives before introducing features
- How and why a complicated product feature led to customer churn at Brigad
- Importance of stakeholder of feedback and transparent processes

About Jean

Jean Lebrument is the Co-Founder, CPO and past CTO at Brigad. He’s an absolute technical expert, and a former EPITECH graduate. Previously Jean worked at companies like Printic, Sounds, and Jamjitsu in France and abroad.

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#MBA #Business #Podcasting Education #Aram Melkoumov

Principles of Successful Product Development - Jean Lebrument, Brigad

Product Innovation Series with Aram Melkoumov

published πριν 3 χρόνια

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MP3•Αρχική οθόνη επεισοδίου

Follow Aram Melkoumov on Linkedin for highlight clips.

About Jean

79 επεισόδια

#MBA #Business #Podcasting Education #Aram Melkoumov

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1
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πριν 2 years1:03:44

1:03:44

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πριν 2 years15:30

15:30

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πριν 2 years21:05

21:05

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AI-Powered Product Management: Director at CleverTap talks implications 12:10

πριν 2 years12:10

12:10

In this episode of Product Sessions we delve into an insightful discussion with Anton Aleksandrov, associate Director at CleverTap, on how artificial intelligence is shaping product. We get into the impact of AI on development, workplace efficiency, and the potential consequences of its rapid adoption. Show Notes: 02:15 - Role of GPT-4 in product research 05:30 - AI adoption at CleverTap 08:45 - Swift growth of AI applications and emerging companies 11:20 - Advice for product leaders on investing in AI About Anton Anton is director of product at Clevertap - the complete platform that helps personalize and optimize all customer touchpoints. Some years ago he switched from management consulting to product management and never looked back.…

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Impact of ChatGPT on Product & Customer Success - Laura & Danielle from Cascade 15:02

πριν 2 years15:02

15:02

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1
Product Direction And Keeping Things Simple - Marlon Hope, Netacea 33:56

πριν 2 years33:56

33:56

About Marlon Hope Marlon Hope is the Head of Product at Netacea. He is PRINCE 2 and Agile qualified, with years spent in banking, operations management, procurement, and logistics. The golden thread in his career is strong project management skills and consistent, high-quality delivery. SHOW NOTES: 0:11 | Episode intro and what’s in for you 0:57 | How a computer game made Marlon a better product owner 5:07 | Good product building involves processes and patterns 7:38 | Marlon’s first principles of a good product design 10:01 | Marlon’s framework of stripping the root cause of a problem 14:00 | How project management and delivery helped Marlon become a product manager 18:43 | Common myths that prevent people from becoming a success in product delivery 22:50 | How being non-technical has helped Marlon in his product journey 27:17 | A bit about Netacea, how it works, and its difference from the competitors 29:40 | Other product lessons and key principles in terms of how Marlon operates 32:00 | How much your product’s data can give 13:15 | Wrap-up QUOTES: “Being a product developer, you don’t always have a perfect environment to be able to achieve excellence. There’s always some form of compromise that you have to make.” [5:40] “Effective solving of problems that seem impossible requires quick experimentation. Don’t be hung up on getting the right answer, but plot a path of trial, failing, start again, but do it quickly and take opportunities to validate what we do.” [13:14] “Being non-technical forces us to speak a common language that a four-year-old can understand.” [26:25] “When you follow data, it’s very hard to make wrong decisions.” [31:37] Connect with Marlon Company’s Website: https://netacea.com/ LinkedIn: https://www.linkedin.com/in/marlonhope/…

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How To Build A Successful Tech Product - Jeroen Van Hautte, TechWolf 30:36

πριν 2 years30:36

30:36

About Jeroen Van Hautte Jeroen Van Hautte is the co-founder and CTO/CPO of TechWolf, a startup with a laser focus on AI-based strategic workforce planning. Jeroen graduated from the University of Cambridge with a specialised natural language processing degree, Jeroen built the groundwork for TechWolf's Skill Engine technology and now heads the development within the company. SHOW NOTES: 0:00 | Jeroen's journey building a product at TechWolf 4:02 | What the first technology Jeroen created was missing 5:22 | How Jeroen acquired his first clients after launching TechWolf solution 6:48 | When Jeroen realized that he needed to focus more on customer journey 08:27 | Jeroen’s tech solution early adopters and how they identify the gaps 11:09 | Strategies to determine the ROI or interest in your tech investment 12:38 | How to identify what to prioritize when developing new features 14:20 | Jeroen’s biggest milestones in the customers’ journey 17:31 | How Jeroen’s team works on the product and engineering side 19:07 | Defining the KPIs for your product and engineering teams 21:18 | What a North Star metric for clients’ success looks like for Jeroen 22:56 | How Jeroen role has evolved over the last couple of years 24:44 | Spending time with customers through workshops and discovery exercise 26:16 | If Jeroen had only five hours a week, how would he spend the time? Find out? 28:00 | What Jeroen would do if he were to start his company all over again 29:31 | Jeroen final message as a cofounder, CTO and CPO QUOTES: “Launching a tech solution can be challenging, but the trick is to be out there in the market because when you get the feedback, you can iterate.” [5:24] “As you gain more customers, it’s important not to forget the value you provide to your early customers. Make sure they are coming along for the ride so that you can focus on serving the bigger population.” [10:10] “As engineers, we’re often focused on solving technical problems, but we’ve to remember that we’re building a solution to change the world. A customer-centric attitude is very important. Focus on user experience rather than features.” [15:26] “To solve a problem, you’ve got to be obsessed with it and surround yourself with people who can also find the same passion for the problem.” [29:35] Follow Jeroen Van Hautte Personal Website: https://www.vanhautte.be/ Company’s Website: https://techwolf.ai/ LinkedIn: https://be.linkedin.com/in/jeroenvanhautte…

1
Ask a Designer: principles of good product design - Monika Ocieczek, Primer 37:37

πριν 2 years37:37

37:37

About Monika Ocieczek Monika Ocieczek is the head of product design at Primer. Monika has also served as a CPO and co-founder at Gimi AB, a youth-first neo-bank, and as a product manager and team lead at Tink. Monika is widely recognized for her work in Fin-tech and has been named one of the "Top 250 most promising Fin-techs in the world 2018" by CBInsights and one of the "The hottest startups in Stockholm" 2019 by Wired. Monika has a Master of Science in Marketing and Management from the Stockholm School of Economics and a Bachelor's degree in Economics from the same school. SHOW NOTES: 0:11 | Episode intro and what’s in for you today 1:21 | Why product designers might do things that aren’t in the best interests of customers 3:43 | Evolution of product design approaches over time 5:54 | How Monika’s background in marketing and product blends into product design 8:47 | The role of product marketing in product design 11:28 | How do you become a genius in serving customer’s interest 13:44 | Monika’s thoughts on the best practices in a startup environment 20:16 | Characteristics and qualities of a successful product designer 23:34 | The source of intuition among many product designers 27:17 | Changing thinking patterns from time-tested principles around product design 32:08 | Who should be blamed for unsuccessful product 33:54 | If Monika was to make a 30-second social media video, what would she say, and how would it look like 35:18 | Monika’s most exciting part of her job and why 36:54 | Wrap-up QUOTES: “In product design, the primary focus should be on the users because that always leads to great products, and that great product leads to more business value.” [2:02] “There are two schools of thought that are very popular within product design. These are Google’s Design Print and IDEO Design Thinking. What is lacking in the market is a school of thought on product design that focuses on fast-growing and high-performing startups.” [4:15] “Marketing in the digital space is more interactive than in the traditional way.” [06:26] “No matter which product methodology or framework you use in design, it may not be the best, or most successful.” [31:49] Follow Monika Ocieczek Company’s Website: https://primer.io/ LinkedIn: https://www.linkedin.com/in/monika-ocieczek/…

1
Effective Collaboration Between Product and Engineering - Tudor Munteanu, Aizon 29:05

πριν 2 years29:05

29:05

About Tudor Munteanu Tudor is originally from Romania, but lives in Barcelona. Before becoming a VP of Operations and Strategic Initiatives at Aizon he was a subject matter expert on Google Cloud platform working for SELLBYTEL Group. SHOW NOTES: 0:00 | Introduction to Tudor Munteanu 0:49 | How has the experience of relocating from Romania to Barcelona been for Tudor 2:08 | What is Aizon, and what product offerings does it offer 3:25 | Mechanisms company put in place to ensure a higher percentage of accurate data is collected 6:01 | Managing data validation process 7:20 | How Tudor has created product flexibility 9:17| What clients look for in product 12:00 | Who is a product engineer? 12:41 | Why should product engineers and product managers work closely together 14:07| Skills that product engineers should have to develop vast knowledge 15:19 | Which industries require unity of product management and product engineering 16:37 | Domain Driven Designs and why it must be implemented in companies 19:53 | Wrong product practices that don’t give success 21:04 | Functional debt vs. technical debt in software development 22:31 | A step in product development that is commonly skipped 24:02 | Product bias that affects product performance 27:14 | Golden nuggets from Tudor QUOTES: “Barcelona is emerging to be an overall technology hub in Europe.” [0:52] “Sticking to a particular standard is a better way to manage the data validation process on a product.” [6:07] “Product engineers and product managers should, in most cases, work close to ensure a successful product.” [12:32] “Don’t chase the output. Manage the outcome.” [25:34] Connect with Tudor Munteanu Website: https://www.aizon.ai/ LinkedIn: https://www.linkedin.com/in/tudor-munteanu-810a4875/…

1
How Enterprises Can Survive Economic Downturn. Shelly Bardai. Mohan Gulati. IBM, TheoremOne. 52:27

πριν 2 years52:27

52:27

About Shelly Bardai Shelly Bardai is an Associate Partner at IBM Consulting and the Customer Transformation lead for Western Canada within IBM iX. She is based in Vancouver, Canada, and works with Enterprise clients in Energy, Mining, Retail, and Public Sectors. Prior to joining IBM, she spent five years at KPMG, leading their Innovation practice and Innovation Centre in Vancouver. Shelly is passionate about supporting women in tech and is a mentor for ICTC’s Ambassador Program, which aims to support women in leadership positions and promote gender equity within the digital economy. About Mohan Gulati Mohan Gulati is a Program Director at TheoremOne. His strategies for product creation are on every major digital platform: web, native apps, mobile web, and wearables. His international career path allowed him to develop expertise in technology, product management, user experience, design, and agile software development. SHOW NOTES: 0:00 | Who is Shelly Bardai and Mohan Gulati 2:20 | How to make sense of what is happening in the market and survive 7:33 | How to compile your vision, strategies, and comms plans in a downturn 13:14 | Where to double your efforts on your innovation and product teams 23:46 | Focusing on the core of your business VS innovation and R&D investments 28:39 | How to prioritize the budget per the business objectives to achieve 36:52 | Structuring functional innovation teams to maximize opportunities for growth 39:04 | Organizing your strategies around long-term and short-term horizon opportunities 43:33 | Trends in the finance insurance space 46:21 | Trends in the public and energy sector 51:22 | Wrap-up QUOTES: “You’ve to look into the past to understand where you’re going to go in the future; having a vision that is tied to a strategy with clear focus areas is critical to get through an economic downturn.” [4:49] “Don’t box yourself to only focus on who you think is directly in front of you, look around to see where disruptions may be coming from and pivot in a way that responds to those destructions.” [10:53] “Understanding who your customers are and what they want and making sure that you’re adding value is important to your core business. Also, investing in R&D is equally important, and there needs to be a budget for that because the world is changing all the time, new disruptors are coming up in the market every single day, and you’ve to ensure you’re ready to tackle the disruption as well.” [29:52] “Vision comes from the top of your organization, but innovation is driven from a bottom-up approach. Empower your team and give them the ability to feel sensible ownership to innovate, create and bring great ideas to the forefront.” [35:00] Connect with our speakers Shelly Bardai Personal Website: https://shellybardai.medium.com/ Company’s Website: https://www.ibm.com/us-en/ LinkedIn: https://ca.linkedin.com/in/shellybardai Mohan Gulati Company’s Website: https://www.theoremone.co/ LinkedIn: https://www.linkedin.com/in/mohangulati…

1
Building Effective Product Management Teams - Tadas Labudis, Playvox 27:02

πριν 2 years27:02

27:02

About Tadas Labudis: Tadas leads the Customer AI team at Playvox. He joined Playvox in 2022 following the acquisition of Prodsight, a text analytics startup he founded to help support teams get deeper insights from their customer interactions. In his free time, he likes to spend time with his wife and baby daughter, play drums and try his hand at perfecting espresso and latte art. SHOW NOTES: 0:00 | Introduction to Tadas Labudis 1:05 | His transition when Prodsight, his company, was acquired in 2022 by Playvox 2:48 | Contrast between his work at Prodsight and Playvox 4:11 | Missing the CEO title at Prodsight 6:19 | User Research Methods for Discovery at Playvox 9:03 | Tools to track the success of a product released to the market 11:07| Validating new features on different products 13:10 | Differences between working at Prodsight and Playvox 15:41 | What Tadas needs to learn in order to be better at doing discoveries 18:00 | Changes in product innovation in big companies 20:33 | How to motivate and foster the spirit of innovation in team members 24:52 | Q/A session 26:22 | Wrap-up QUOTES: “When you build a good product, the rest will come easily. People will find you despite how remote your medium of communication may be.” [2:03] “The core of every company, whether start-up or advanced, is the product.” [3:00] “For any company growing, it’s only natural to do things without much urgency unless there’s fear of losing the company.” [18:42] Resources Mentioned The Mom Test: https://www.amazon.com/gp/product/B01H4G2J1U/ Connect with Tadas Labudis Personal Website: https://labudis.com/ Company’s Website: https://www.playvox.com LinkedIn: https://www.linkedin.com/in/tadaslabudis/ Twitter: https://twitter.com/tadaslab…

1
Optimizing Your Product Using Customer Data - Ayal Cohen, MicroFocus 39:56

πριν 2 years39:56

39:56

We all want to maintain high application quality, but without automation and customer involvement, it would be impossible to reach these goals. Automation plus customer data make your apps scalable, usable, and more efficient for your customers. Create a product and a solution that your customers will love and engage with, not just use. - Ayal Cohen, Senior Director of Product @ MicroFocus. About Ayal Ayal is a Senior Director of Products at MicroFocus. He spent more than two decades in the world of automation and is leading the next evolution for automated functional testing. Ayal has helped hundreds of customers build their test automation switches and improve their automation. Experienced with translating customer pains and market needs into working and profitable products based on data analysis and market research. He provides a strong R&D and quality assurance background with proven capabilities in managing large-scale products, projects, and organizations. SHOW NOTES: 0:00 | Introduction to Ayal 1:07 | What is functional automation testing, and why his focus is in this area 3:15 | How automated testing works for different products 4:29 | The best customer meeting that Ayal has ever had 7:03 | How to ensure you’re adding maximum value in a customer meeting 8:34 | How frequently to hold your customer meetings 11:02| When to consolidate data from customer meetings and do sense-making 12:11 | How the world of products has changed over the years 16:12 | Ayal's biggest product challenge working with big enterprises 18:00 | What Ayal has seen to work in solving customer expectations and requests 20:33 | The definition of enterprise-ready in the product realm 23:21 | The biggest cause of concern and mandate for enterprises today 26:33 | Creating product customers will love and engage with, not just use 27:20 | How Ayal determines the success criteria for a product that is going to be loved 28:33 | How to change your product to approach and achieve growth 31:48 | Initial foundation levels of success to look at when changing your product 33:40 | The last customer engagement syndrome. What it’s and how it works 35:37 | Q/A session 38:08 | Key takeaways for the listeners from Ayal 39:07 | Wrap-up QUOTES: “If you want to learn how customers are using your solution and their challenges, it’s very important to be patient, don’t be afraid of awkward silence, give your customers time to answer the question, don’t put words in their mouth.” [7:06] “You need to hear more opinions to make sure you are more educated with different varieties of personas to make the right conclusion from the feedback that you have.” [11:31] “Data is very important and you need to understand how your customers are using your product to understand what is missing and how you can engage more solution.” [31:46] Resources Mentioned The Mom Test: https://www.amazon.com/gp/product/B01H4G2J1U/ Connect with Ayal Cohen Company’s Website: https://www.microfocus.com/ LinkedIn: https://www.linkedin.com/in/ayalc/…

1
From Designer to Product Manager - Burak Kantarci, Thundra 33:06

πριν 2 years33:06

33:06

About Burak Burak Kantarci is a Product Manager at Thundra where his main goals are to simplify developers’ daily life and make their workflows more errorless and enjoyable. He lives in Turkey and has a degree in Computer Science. SHOW NOTES: 0:00 | Introduction to Burak Kantarci 1:17 | Original product at Thundra and the different pivots it has undergone 6:24 | Metrics to track as a product leader before pivoting 9:31 | How to prioritize products 15:52| Burak’s biggest takeaways going from a product designer to a product manager 18:04| Current working framework on his role 22:51 | How to keep product vision in alignment with other stakeholders 25:50 | Key product lessons/ principles Burak keeps coming back to when stuck 30:18 | Parting wisdom and golden takeaways 32:24 | Wrap-up QUOTES: “Getting your hands dirty is the only way to understand the problem and the solution of a product.” [17:40] “Repetition creates clarity and alignment of a company’s product purpose. Product managers should derive a way of constantly communicating the purpose to the stakeholders. This can be through frequent memos.” [24:30] “Know your superpowers as a product manager, and be aware of the company culture and leadership. It helps you do actionable things” [30:45] Connect with Burak Kantarci Personal Website: https://www.burakkantarci.com/ Company’s Website: https://www.thundra.io/ LinkedIn: https://www.linkedin.com/in/burakkantarci/ Twitter: https://twitter.com/kantarci Email: burakkantarci.08@gmail.com…

1
The Real Product Market Fit - Manos Kyriakakis, Simpler 26:32

πριν 2 years26:32

26:32

Manos Kyriakakis is a Head of Product & Growth at Simpler. They’re aiming to allow shoppers all over the world seamlessly checkout from anywhere. In the past, Manos has worked with other VC-backed startups in industries such as insuretech, ad-tech, and travel-tech, including Pricefox.gr, Avocarrot, Market Group, and Welcome Pickups. He has also collaborated with companies as a consultant and co-founded his own company. SHOW NOTES: 0:00 | Introduction to Manos Kyriakakis 2:05 | Achieving product/market fit for startups 3:56 | Metrics that show whether you have hit market fit for your product 5:51 | Early challenges in attaining market fit at Simpler 9:35 | Knowing if you are on the right track 14:07| What Manos has done to ensure product vision is common with all stakeholders 17:26 | Confidence, Arrogance, and making Assumptions in products 19:43 | Getting rid of ego from the equation 21:24 | Product biases that Manos has had to deal with frequently 22:44 | The one question Manos desires to be asked as a product manager 24:21 | Becoming not entirely data-reliant in decision making 25:54 | Wrap-up QUOTES: “To achieve product /market fit, an entrepreneur should be as close as possible to the target audience. This means being in a good market with a product that can satisfy that market.” [3:24] “As a product leader, you are responsible for ensuring the product vision is protected and all stakeholders have a clear grasp before making decisions.” [14:07] “It’s easy for product managers to be arrogant, overconfident, and make assumptions about their products. Such negligence is also easily transferred to the team” [18:32] Connect with Manos Kyriakakis Personal Website: https://manoskyriakakis.com/ Company’s Website: https://www.simpler.so/ LinkedIn: https://www.linkedin.com/in/manoskyr/ Twitter: https://twitter.com/manoskyr…

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How To Create A Product Advisory Council - Tom O’Neill, Parallax 35:11

πριν 2 years35:11