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Can Evolutionary Science Make You A Better Product Marketer? - Carmen Williams, Zuper
Manage episode 342014121 series 3336731
Το περιεχόμενο παρέχεται από το Aram Melkoumov. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Aram Melkoumov ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
What’s it like to run a team from Seattle that’s largely based all the way in India? And how can you develop your product using an evolutionary perspective? Get answers on today’s show - because today’s guest does both of those things.
About Carmen Williams
Carmen Williams is the Head of Product Marketing at Zuper; but, she’s also a Chief Evolution Officer. Her zone of genius is in leveraging evolutionary science to help companies grow. Carmen holds a Unicist Masters in Science of Evolution. Alongside her work at Zuper, she is a fractional CMO at DayEDigital.com and a board member at AdvisoryCloud.
SHOW NOTES:
00:00 | Who is Carmen Williams?
01:03 | What is an Evolution Officer and what does Zuper do?
02:48 | Building a team based in India
04:05 | What does a product marketer do at Zuper?
08:14 | How to run an India-based R&D team
09:33 | What metrics does a product marketer care about?
10:41 | Which features should you build?
14:30 | Failed website launch: what went wrong?
17:49 | What product marketers miss
19:19 | Biggest product marketing insight
20:27 | Fireside: hiring, thought leadership, working for free, evolution theory with reading, growth mindset
QUOTES:
(23:00) “Once you’re thinking about your next career move, pick learning. Pick knowledge and the pay will come.”
(24:13) “If you do have that capacity for empathy then constantly be working on your growth mindset - that ability to put yourself in other people’s shoes, to self-reflect, to evaluate, to adapt, to get rid of fear. That is the number one obstacle to growth, your fear of change.”
Follow Carmen Williams
https://www.linkedin.com/in/carmenlwilliams/
Work with Crowdlinker:
https://www.crowdlinker.com/contact
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