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EP 15: Building the Perfect Product with Anthony of Manmade
Manage episode 334168028 series 3331830
Το περιεχόμενο παρέχεται από το Robyn Johnson. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Robyn Johnson ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Anthony shares how they have quickly grown a brand that has avid followers and a very quick rise in total revenues. They focused on just one platform and one product and have used that focus to find healthy market share in a very competitive space. Anthony shares some of the choices they made that he thinks made the biggest difference in their successful launch.
Links Mentioned
Cyndi Thomason - Bookskeep.com
Robyn Johnson - Marketplaceblueprint.com
Anthony at Manmadebrand.com
01:00 How did four guys from finance start a DTC underwear company?
07:50 How did you set up roles with four partners to work well together?
10:45 How did they ensure that everyone had enough savings until the business could support payroll?
15:54 How have supply chain issues impacted your business?
21:00 What product research or focus group testing did you do before launching your product?
27:32 What are you doing for your customer journey to help build brand affinity and re-orders?
41:32 FMF: Forecasting for Q4
27 επεισόδια
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