163. SEO Success Story: How One Therapist Achieved a Fully Booked Calendar with Steve Cuffari

Private Practice Elevation with Daniel Fava

In this episode of the Private Practice Elevation podcast, host Daniel Fava interviews special guest Steve Cuffari, a marriage and family therapist and current client of Private Practice Elevation about his experience investing in SEO for his private practice.

Daniel and the Private Practice Elevation team have been helping Steve expand his practice’s visibility through SEO (Search Engine Optimization) for about two years now.

Steve shares his journey of transitioning from working at an organization to starting his own private practice - without taking insurance from the get-go.

He discusses the importance of investing in a website and SEO to attract clients and shares valuable insights on honing your message, tracking numbers, and staying competitive.

Steve's story is a testament to the power of facing fears and investing in yourself to achieve success in private practice.

Tune in to learn from his experiences and gain valuable tips for your own practice.

In This Episode, You’ll Learn:

• What led Steve to invest in a new website and especially place a high emphasis on SEO

• Why he chose to work with Private Practice Elevation

• The importance of facing his own fears and realizing that his own growth was worth investing in

• What made Steve stay the course and continue working on SEO for two years running

• The challenges he faced over the course of long-term SEO strategy building

• How we had to pivot his SEO approach at times to make sure his ideal local client could find him

• How SEO has impacted Steve’s business for the better

• The key lessons Steve learned and things you need to know before you invest in SEO for your private practice

• The importance of knowing your numbers and tracking the data related to your website and conversions

This Episode Is Brought To You By

Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.

Learn more about building a thriving private practice with Alma at helloalma.com/elevation.

Links mentioned in this episode:

• In Touch Family Counseling - Steve’s Private Practice

• Private Practice Elevation’s SEO services

• Book - Donald Miller’s Building A Storybrand (affiliate link)