The Interpersonal Approach to Crisis PR with Kate Gardiner

PR 360

Το περιεχόμενο παρέχεται από το Jan Richardson and Global Results Communications. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Jan Richardson and Global Results Communications ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

4M ago 27:06

MP3•Αρχική οθόνη επεισοδίου

Kate Gardiner is the CEO and founder of Grey Horse, a full-service communications agency often behind the scenes of global crises. An industry veteran, Kate started her career in journalism and audience engagement, triaging social media for global-facing campaigns, including award-winning coverage of the BP Oil Spill, the Arab Spring, and Hurricane Sandy. She also supported over a dozen women at the heart of the #MeToo movement. Here, she discusses the holistic approach to helping people through a public crisis.

Key Takeaways:

- Interpersonal help in a crisis

- The mental health effects of a crisis

- Helping people involved in a local crisis

Episode Timeline:

1:30 Kate's horse, Copenhagen

3:20 How Grey Horse goes beyond "damage control" to help people affected by a media event

5:00 The holistic approach to dealing with a crisis

6:15 Local adventures can be the most impactful

9:00 Kate's job would make a great TV show

11:15 The mental health ramifications of a crisis

13:55 Kate's work in the #MeToo movement

15:00 Financial victimization of sexual assault victims

17:30 How clients react to hiring Grey Horse

21:30 Standing up for women and their rights

23:30 How Kate transitioned from journalism to PR

This episode’s guest:

• Kate Gardiner on LinkedIn

• GreyHorse.com

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247 επεισόδια

#Business #Marketing #Jan Richardson #Global Results Communications #Public Relations #Digital Marketing #Social Media Marketing #Brand Reputation #Content Creation #Influencer Marketing #Tech #Startup #Crisis Communications #Comm #Communication