PR at the Speed of Startups with Michael Stern

PR 360

Το περιεχόμενο παρέχεται από το Jan Richardson and Global Results Communications. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Jan Richardson and Global Results Communications ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

2M ago 26:29

MP3•Αρχική οθόνη επεισοδίου

Michael Stern is the CEO and founder of HeadStart, a PR and communications agency focused on amplifying innovative and impact-driven voices. Before going into PR, Michael was an executive producer in local news and is a three-time founder, having started companies in sports media and betting research. Here, he explains the unique PR needs of startups and why he's not a big fan of guaranteed media.

Key Takeaways:

- Why startups need PR that moves quickly

- The problems with guaranteed media

- How Michael moved from news to PR

Episode Timeline:

1:10 Tod asks Michael for betting advice

2:45 How Michael transitioned from news to PR

4:15 The mental anguish of keeping up with headlines

5:15 Why Michael decided to get into the startup space

6:45 PR agencies for startups must be nimble

7:45 Media training for startups

9:00 The importance of selling emotion

11:45 Why is the PR industry behind the times?

15:00 Headstart is built on speed

17:00 Michael is skeptical of guaranteed media

20:00 Michael's favorite success stories

23:30 The importance of going against the grain

This episode’s guest:

• Michael Stern on LinkedIn

• Headstart on LinkedIn

• Headstart's website

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