Authentic Storytelling with Gina Villarreal-Arcediano

PR 360

Το περιεχόμενο παρέχεται από το Jan Richardson and Global Results Communications. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Jan Richardson and Global Results Communications ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

8M ago 25:01

MP3•Αρχική οθόνη επεισοδίου

Gina Villarreal-Arcediano is an accomplished television journalist and investigative producer as well as the founder and CEO of Unleashed Advertising & Advocacy. She has over 25 years of experience in media, business development, and marketing at ABC, CBS, FOX, and NBC affiliates. Here, she emphasizes the importance of sending effective pitches, the power of telling authentic stories, and the benefits of aligning brands with nonprofits.

Key Takeaways:

How to send an effective pitch
Why authenticity and storytelling are key
Aligning brands and causes can benefit businesses by showing community involvement.

Episode Timeline:

1:50 Gina’s transition to creating her own agency

3:06 How to create effective pitches

5:48 Providing a “full spectrum” of client offerings

7:00 The importance of a good media mix

8:28 The importance of authenticity in PR

11:41 Creating personal stories

14:41 The importance curiosity plays in effective storytelling

17:19 The benefits of supporting nonprofits

20:14 How to align a brand with a nonprofit

22:23 Gina’s future plans for Unleashed Advertising & Advocacy

This episode’s guest:

• Gina Villarreal-Arcediano

• Unleashed Advertising & Advocacy

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Join the conversation by leaving a comment!
Drop us a line at pr360@globalresultscommunications.com.
Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

247 επεισόδια

#Business #Marketing #Jan Richardson #Global Results Communications #Public Relations #Digital Marketing #Social Media Marketing #Brand Reputation #Content Creation #Influencer Marketing #Tech #Startup #Crisis Communications #Comm #Communication