More than Sneakers: Lessons From StockX in Empathy, Communications and Hypergrowth During a Pandemic

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Figuring out how to rapidly scale a novel type of e-commerce business is never easy—but try doing it during an unprecedented global pandemic. Just ask Scott Cutler, the CEO of online marketplace StockX. Cutler—whose Detroit company started off selling high-demand sneakers but has since diversified into areas ranging from streetwear to watches to electronics—has overseen seen brisk growth at StockX over the last year and raised significant capital from investors. But Cutler, a veteran of the New York Stock Exchange as well as consumer-tech companies like eBay, has had to do it differently this time. In this podcast with StockX board member and Battery General Partner Roger Lee, Cutler discusses StockX’s business model as well as his evolving leadership style over the last year. Notably, his approach has included focusing more on internal communications; showing more empathy with his executive team and employees; and planning ahead for pandemic-related, market disruptions that could impact StockX’s business. Have a listen. Disclaimer: The views expressed here are solely those of podcast guests, not Battery. The information provided in this podcast is solely intended for the use of entrepreneurs, corporate CEOs and founders regarding Battery Ventures’ potential financing capabilities for prospective portfolio companies. The information is current as of the date it was published. The contents are not intended to be used in the investment decision making process related to any product or fund managed by Battery Ventures. Battery Ventures provides investment advisory services solely to privately offered funds. Battery Ventures neither solicits nor makes its services available to the public or other advisory clients. *StockX is a Battery portfolio company. Investments identified above are for illustrative purposes only. No assumptions should be made that any investments identified above were or will be profitable. It should not be assumed that recommendations in the future will be profitable or equal the performance of the companies identified above. For more information about Battery Ventures’ potential financing capabilities for prospective portfolio companies, please refer to our website. For a complete list of portfolio companies, please see https://www.battery.com/our-companies/list/. Content obtained from third-party sources, although believed to be reliable, has not been independently verified as to its accuracy or completeness and cannot be guaranteed. Battery Ventures has no obligation to update, modify or amend the content of this podcast nor notify its audience in the event that any information, opinion, projection, forecast or estimate included, changes or subsequently becomes inaccurate.