(Part 1/2) Content Marketing for Founders - Fundamentals, Challenges, Distribution Strategies (feat. Dessire Ugarte)
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Το περιεχόμενο παρέχεται από το Krish Palaniappan and Varun Palaniappan, Krish Palaniappan, and Varun Palaniappan. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Krish Palaniappan and Varun Palaniappan, Krish Palaniappan, and Varun Palaniappan ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this conversation, Dessire Ugarte, a digital marketer, discusses the basics of content marketing and the challenges faced by startups in this field. She emphasizes the importance of defining the target audience and creating content that addresses their specific needs. Dessi also highlights the role of storytelling in content marketing and the need to start small and gradually expand the target audience. The conversation concludes with a teaser for the next episode, which will focus on distribution strategies in content marketing. Takeaways
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- Content marketing is a marketing approach that involves creating and distributing valuable content to attract and retain a specific audience.
- Start by defining the problem your product or project solves and communicate it clearly to your target audience.
- Narrow down your target audience to a specific group or persona to create more focused and effective content.
- Storytelling plays a crucial role in content marketing, helping to engage and connect with your audience.
- Start small and gradually expand your target audience as you gain more clarity and resources.
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