Sweet growth for Crowd Network

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• In the UK, Crowd Network has seen revenues grow by over 80% for the fourth consecutive year, the company says. The buzz around the podcast network includes live shows, video-first podcasts, and award nominations.
• Is Apple Podcasts getting more popular? Libsyn posted another small increase in share-of-download for Apple Podcasts for November 2024, up to 46.9%. (However, any episodes uploaded as video to Spotify won’t count in these figures, even if only listened in audio form).
• Something we didn’t spot at the time: SXM Media withdrew from the US Triton Digital ranker in October. We gather another large publisher is out of Triton’s ranker from Jan 1. Triton Digital is owned by a competing podcast network: iHeart, and in New York, the company moved into iHeart’s offices in November.

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• Pod Engine has shared its report on how Podcasting 2.0 has been covered on podcasts in 2024. The tool discovered 211 podcast episodes where it was discussed, and has summarised the relevant themes.
• “Are podcasts drifting towards over-saturation?” Not a view from the US, but instead, from Bhubaneswar in India, where “the streaming market seems to be saturated with the podcast content, and it looks like just a matter of time when this format will become redundant.” The article first appeared in Sambad - which is a newspaper, and we reckon it’s only a matter of time when that format will be made redundant too. (Being fair, Sambad might be a newspaper, but it has a circulation of 410,000 and claims a readership of 7 million, so perhaps we should stop being so sarcastic on Christmas Eve, good will to all, etc)
• Further reading: UK critic Miranda Sawyer posts her best podcast listens of 2024. Six are from the BBC ... Joe Casabona posts his predictions for the year ahead, and assesses last year’s.

Tips and tricks

• Podcastpage looks into AI Podcast Generators – Exploring current capabilities and the future.

Podcast News

• Marketing School - Digital Marketing and Online Marketing Tips with Neil Patel and Eric Siu has signed with YAP Media for an exclusive sales partnership. The show is to publish 4x episodes a week next year, and claims 200,000 high-income professionals and entrepreneurs as listening.
• 15 Minutes With a Farmer, the in-house podcast of Successful Farming magazine, feature another podcast in the latest episode. Arlene Hunter and Caite Palmer host the “Barnyard Language” podcast, which focuses on running farms and raising families.
• How tough has this year been for parts of the media industry? Touch enough for DW Akademie to be running a show called Survive and Thrive: The Media Viability Podcast. The team has published a look back at the second season.

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