The Making of RNLI's 200 Voices - and Episodes with Rory Stamp & Dan Jones (2/3)

Podcasting Smarter

In today's episode of Podcast Smarter, we delve back into the world of branded podcasts with the Royal National Lifeboat Institution (RNLI).

We continue speaking about the creation journey of the Royal National Lifeboat Institution's (RNLI) anniversary branded podcast, 200 Voices with Rory Stamp from the RNLI and Dan Jones, a former BBC producer, who elucidate their approach in creating impactful narratives for the RNLI's 200th-anniversary podcast.

Rory paints a vivid picture of how the concept of 200 Voices evolved, articulating the navigation through the complexities of representative selection to ensure a diversity of roles, locations, and milestones. Get inspired as Rory shares how the podcast was the product of a desire to celebrate RNLI's colossal impact and inspire a futuristic vision.

"200 years, it's got to be 200 voices (episodes). Okay, let's see if we can do it." - Rory Stamp, The Royal National Lifeboat Institution

Dan shares fascinating behind-the-scenes tales of the production, expounding on the strategies he used to encourage guests to open up and how he crafted narratives that resonated with the audience. You will be inspired by the remarkable feats achieved by Adventurous Audio in accomplishing this grand task with limited resources.

Explore the methods used by Adventurous Audio in blending branding strategies with storytelling and music to construct a podcast that splendidly celebrates RNLI's legacy. This episode is packed with insightful lessons for your podcasting journey, offering a peek into how you can make your podcast smarter and more engaging.

Immerse yourselves in this engaging conversation revealing how Adventurous Audio connects with varied branded podcasts, while maintaining the authenticity of the brands, their stories, and their audiences. Learn about the process of translating a brand's core message into a wider public domain, highlighting the importance of maintaining relevance.

Here are the main takeaways of today's episode:

• Discover the secrets to starting a branded podcast that stands out from the crowd.

• Learn how to capture captivating stories through expert audio production techniques.

• Understand the crucial role of music in creating an immersive and unforgettable podcast experience.

• Engage your audience on a deeper level by utilizing the power of familiar voices in your podcast.

• Explore effective strategies for building a podcast that fosters genuine community engagement and connection.

The key moments in this episode are:

00:00:26 - Origin of the 200 Voices Podcast and 200 Episodes
00:02:39 - Selecting Guests for the Podcast
00:04:13 - Production Expertise and Storytelling
00:09:00 - Aligning Personal Purpose with the Project
00:13:00 - Creating Structure for 200 Episodes
00:13:32 - Promoting High-profile Names
00:15:08 - Narrative Arc and Sound Design
00:16:10 - Creatively Expressing Brand Identity

Resources:

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https://www.youtube.com/live/gHSOJdKZxfY?si=dEPPg9WHPz3A6Dil

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Connect with Rory, the RNLI, Dan and Adventurous Audio:

Facebook: www.Facebook.com/RNLI
YouTube: www.YouTube.com/RNLI Twitter/X: www.X.com/rnli @RNLI
TT: www.TikTok.com/@RNLI
LinkedIn: www.linkedin.com/RNLI Adventurous Audio Website https://www.adventurousaudio.co.uk/
LinkedIn: https://www.linkedin.com/company/adventurous-audio-ltd
Insta https://www.instagram.com/adventurous_audio
Dan Holland LinkedIn https://www.linkedin.com/in/dnjholland/ About us:

Podcasting Smarter is the official in-house podcast by Podbean.

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com

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