How brave do you have to be to change everything? 20 Great Answers with Paula Parkes Vice President of Marketing, Asia Pacific for ServiceNow.

Plugged In, Switched On.

Join your host and Executive Creative Director Barrie Seppings as he invites Paula to answer ‘20 Questions’ and discovers how she learned to ‘push her own barrow’, why sunrises are worth way more than $10,000 and the moment she discovered she wasn’t irreplaceable.

Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.
The interview format at Plugged In, Switched On is simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Paula:

• What did Paula at school think she was going to go and do?
• If you had your time again, but you couldn't do anything in technology or marketing, what would be your dream job?
• Was there a moment in your career where it became clear that you just learned a very valuable lesson?
• What's the underrated idea or tactic that you think is ripe for a comeback?

Paula Parkes is the Vice President of Marketing, Asia Pacific for ServiceNow and has a reputation for building businesses, leading transformation change for organisations and consistently exceeding challenging growth objectives in regional and global roles.

Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn.

Thanks for listening!
If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com

Κεφάλαια

1. How brave do you have to be to change everything? 20 Great Answers with Paula Parkes Vice President of Marketing, Asia Pacific for ServiceNow. (00:00:00)

2. Question 1: What on earth does your company sell and why would anybody pay good money for it? (00:02:40)

3. Question 2: Superhero origin story. Paula, did you grow up dreaming of becoming a Vice President of Marketing? (00:04:21)

4. Question 3: What part of your job do you just naturally enjoy? (00:06:39)

5. Question 4: What's the one career move or moment you wish you could go back and undo? (00:08:30)

6. Question 5: Who have you learned the most from in your career, perhaps even if it was what not to do? (00:09:57)

7. Question 6: How do you not get worn down by the constant pace of change in our industry, in our roles? (00:11:02)

8. Question 7: What do you do to stay healthy both mentally and physically because we've got desk jobs and really sort of thinking jobs. (00:13:42)

9. Question 8: Have you come across a little niche or a group or a little subcult in amongst the audiences or the tribes of tech or marketing that you think, Yeah, these people are kind of different. We need to market to them differently? (00:17:03)

10. Question 9: What's the campaign or event idea, and it doesn't have to be in B2B tech, it can be almost anything or a launch or some sort of creative marketing thing that you've seen that you're like, "Oh wow, I wish I'd done that. That is good"? (00:19:38)

11. Question 10: What's the one thing in this industry and we talk marketing here that you think's going on for too long and needs fixing? (00:21:07)

12. Question 11: What's the one question you'd ask an agency if you knew you'd get the truth? (00:22:14)

13. Question 12: As a leader, how do you make that call between collaborating with someone or collaborating with the team or reaching the point where it's like, "Please, everybody step back, I'm going to do this myself 'cause that's kind of my go-to,"? (00:23:01)

14. Question 13: What's a long held belief or piece of conventional wisdom about marketing that you no longer hold and what caused you to change your mind? (00:24:06)

15. Question 14: In terms of effectiveness and ROIs, not to get too specific, but broadly, what sort of tactics or approaches are you pulling back on 'cause they're just not working as well anymore? (00:25:30)

16. Question 15: What buzzword or concept do you think gets too much airplay in our industry right now, and do you foresee or predict anything sort of old-fashioned coming back anytime soon? (00:26:51)

17. Question 16: Paula, what do you get out of bed for every day? In your personal life and your professional life, what's your motivation? (00:28:36)

18. Question 17: What's the most unexpected or unusual situation you've found yourself in thanks to work? Did everybody just go like, "What am I? How did I get here? This is nuts." (00:30:18)

19. Question 18: Thinking back, what was the pandemic or the lockdown experience like for you, and how has that changed the way you work or you approach work? What's carried on, either the good or the bad? (00:31:36)

20. Question 19: Is Paula at work pretty similar to Paula who's at home or off the ledge? (00:34:53)

21. Question 20: Paula Parkes, do you have a secret weapon and in a career sense? And if you do, will you tell me what it is? (00:36:44)