4. Connecting With Pet Parents Through Email Marketing Pet Biz Project podcast

4. Connecting With Pet Parents Through Email Marketing

2y ago 39:05

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Το περιεχόμενο παρέχεται από το Tarryn & Erin Michie and Erin Michie. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Tarryn & Erin Michie and Erin Michie ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

Did you know that email marketing is actually an incredible tool to build your pet biz? We’re huge believers that meaningful email marketing is essential for powerfully connecting with the modern pet parent. Which is why in this episode, co-founders of Pet Biz Creatives Tarryn and Erin sit down to discuss exactly how to create a purposeful, effective and streamlined email marketing strategy that will help to grow your pet biz and generate more revenue.

We discuss how investing your time, energy and finances into creating compelling emails (that your pet parent audience love) can have proven benefits (with email marketing having a return-on-investment of 40%) versus simply relying on social media posting or purchasing digital advertising space.

Here’s a sneak peek of what we discuss in this episode:

The benefits of building your email list over relying on social media visibility
How to use email to deepen and nurture your relationship with pet parents
The key ways to use email marketing as a revenue generating source
Essential steps to setting up successful email marketing
What’s segmentation and the benefits of setting up your automation systems
The golden rule of 3 (to make creating emails an absolute breeze)
Top ways to get pet parents onto your email marketing list

Plus much more!

Check out our blog on the 4 Types of Value here: https://petbizcreatives.com/what-pet-parents-actually-want-from-pet-businesses/

If you’re looking to set up a new CRM and email marketing system, we’d recommend checking out Klaviyo here: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner

The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents.

If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:

Instagram: https://www.instagram.com/Pet_Biz_Creatives/

Facebook: https://www.facebook.com/petbizcreatives

YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA

LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/

Website: https://petbizcreatives.com/

Quiz: https://petbizcreatives.com/quiz/

Set up your systems with our partners:

Shopify: https://shopify.pxf.io/a1XN9j

Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner

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