Behind the Elegance: A Deep Dive into Luxury Packaging Design | Ep 170

Packaging Unboxd with Evelio Mattos

Learn how to design luxury packaging and what luxury packaging can mean from Vincent Villeger is a seasoned luxury packaging designer (Burberry, Givenchy, By Far, Milton Brown, and more) with a rich background in the industry. Learn more about Vincent Villeger Known for his refined and innovative approach to design, Villeger has made a significant mark in the world of luxury branding, particularly during his tenure at Burberry, where he led the design of fragrance packaging and more. His expertise lies in translating brand ethos into tangible products that communicate quality and confidence. Villeger is not only adept at the creative aspects of design but also deeply involved in the product development process, ensuring his concepts are realized with integrity. Connect with our Sponsors: Luxury Packaging Manufacturer without middlemen Manage your packaging specifications for EPR laws and optimized sustainability Get the new dissolvable paper that leaves no trace In this candid episode, listeners are given a front-row seat to the creative mind of Vincent Villeger, a master of luxury packaging design. Villeger delves into the nuances of developing designs that resonate with high-end consumers, discussing the importance of confidence, quiet luxury, and the art of problem-solving in design. The conversation offers a fascinating glimpse into the psychology of packaging and brand identity, exploring how timeless and iconic pieces are created. The episode kicks off with Villeger opening up about his methods of maintaining creativity and staying connected to the practical side of production. He underscores the value of understanding brand uniqueness and how it factors into successful design execution. Moving from theory to practice, Villeger shares intriguing project stories, including the challenges of innovating for brands like By Far and Molton Brown. Listeners of this episode are treated to Villeger's deep dive into the role of a designer in championing both form and function. He articulates how he navigates client expectations, aligns the design with a brand's strategic goals, and strives for designs that will remain impactful over time—eschewing fleeting trends for enduring relevance. * Luxury design is not about shouting but about confidence and quietness that speaks to a brand's self-assured quality. * Villeger actively involves himself in the development process post-design to ensure the end product reflects his original vision. * The psychology of presenting design ideas is as crucial as the concepts themselves, with Villeger sharing his strategic approach to client presentations. * Villeger's design philosophy leans towards timelessness and rejects the transient allure of trends, focusing on what will last for years on the shelves. * Problem-solving is central to his design process, with a focus on stripping back to the essence of an idea to create something iconic and pure.