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208. Launch Series Pt. 1 | Behind the Scenes of a $300,000 Digital Product Launch
Manage episode 411301006 series 2950913
Το περιεχόμενο παρέχεται από το Sam Vander Wielen. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Sam Vander Wielen ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Welcome to the first episode of our series on how to run a launch! Lindsey Deatsch, my Director of Operations, is my special guest today. She’s a pro at launches– before she came to work with me, she was a launch manager at an agency, doing launches day in and day out.
We cover how to make a product launch timeline and create a pre-launch marketing strategy: Schedule the anchor point, then the invite period, then the teaser period and learning phase, the “open cart” period, and the post-launch survey.
We also spend a lot of time talking about the importance of list-building, and give you some email marketing tips to help you with it. After all, the first step in a promo planning process is to have a big list to promote to.
I’m so glad Lindsey was able to join us on the show today- she has seen it all when it comes to launches and is a fountain of knowledge!
In this episode, you’ll hear…
- How to schedule a product launch timeline
- The importance of list-building
- What conversion rate you should expect for a launch
Click here to find the full show notes and transcript for this episode.
RESOURCES:
- Sign up for Sam’s Sidebar, my weekly email
- Let me know what you think! Email me (Sam@SamVanderWielen.com) or DM me on Instagram (@SamVanderWielen)
- Register for my free legal workshop: 5 steps to legally protect and grow your online business
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Produced by NOVA Media
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