Why Authentic Brands Question Assumptions

On Brand with Nick Westergaard

Το περιεχόμενο παρέχεται από το Nick Westergaard. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Nick Westergaard ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

10d ago 28:33

MP3•Αρχική οθόνη επεισοδίου

Katie Cabanas has been called the Bilingual Brand Builder. In a career spanning diverse organizations such as AT&T, Coca-Cola and the University of Miami, Katie specializes in strategic planning and implementation of branding, marketing, and philanthropic campaigns. We discussed all of this and more this week on the On Brand podcast.

About Katie Cabanas

Katie Cabanas is the founder of Cabanas Consulting and has a rich history of connecting people to brands and causes, creating lasting value. Her journey includes pivotal roles at AT&T, Coca-Cola, the University of Miami, and A-ROD CORP., where she served as Vice President of Operations, overseeing strategic planning and implementation of branding, marketing, and philanthropy. Katie's experience also encompasses major fundraising initiatives, such as launching the University of Miami's $1.6 billion Momentum campaign, and working with global marketing firm Golin, specializing in U.S. Hispanic accounts and crisis management. Fluent in Spanish and holding an MBA from Florida International University, Katie is a seasoned professional whose expertise continues to drive impactful results.

From the Show

What brand has made Katie smile recently? Katie pointed us to Martha Stewart — the person and the brand that was authentically revealed in the new documentary on Netflix.

Connect with Katie on LinkedIn and the Cabanas Consulting website.

As We Wrap …

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On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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#MBA #Business #Marketing #Nick Westergaard