Off The Record: Marketing Deconstructed podcast

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Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying math that powers modern machine learning to help everyone grasp this technology impacting our lives, even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

Off The Record: Marketing Deconstructed

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Welcome to Off The Record: Marketing Deconstructed, the podcast where we break down the complex world of marketing into real-life stories, actionable insights, and up-to-the-minute news. Hosted by Jennifer White, the Founder and CEO of 5 & Rise Marketing Group, and the rest of the 5 & Rise team, this podcast is your go-to source for navigating the ever-evolving marketing landscape.
What We Cover:

Real-Life Marketing Execution: Dive into case studies and behind-the-scenes stories of successful (and not-so-successful) marketing campaigns. Learn what worked, what didn’t, and why.
Marketing News: Stay updated with the latest trends, tools, and techniques in the marketing world. We bring you timely discussions on industry news that could impact your strategies.
Best Practices: Discover tried-and-true methods from marketing pros. Whether it’s optimizing your social media strategy, mastering email marketing, or enhancing your SEO efforts, we’ve got you covered.
Struggles and Solutions: Hear from fellow marketers and business owners about the challenges they face and the innovative solutions they’ve discovered. Our goal is to provide a supportive community where we learn from each other’s experiences.

Whether you’re a seasoned marketer or just starting out, Off The Record: Marketing Deconstructed is here to equip you with the knowledge and inspiration you need to thrive in the marketing world. Subscribe now on Apple Podcasts, Spotify, Google Podcasts, and never miss an episode!

Looking to elevating your marketing strategy? Connect with us at 5 & Rise for a free brand assessment and strategy call!
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

14 επεισόδια

Off The Record: Marketing Deconstructed

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Real-Life Marketing Execution: Dive into case studies and behind-the-scenes stories of successful (and not-so-successful) marketing campaigns. Learn what worked, what didn’t, and why.
Marketing News: Stay updated with the latest trends, tools, and techniques in the marketing world. We bring you timely discussions on industry news that could impact your strategies.
Best Practices: Discover tried-and-true methods from marketing pros. Whether it’s optimizing your social media strategy, mastering email marketing, or enhancing your SEO efforts, we’ve got you covered.
Struggles and Solutions: Hear from fellow marketers and business owners about the challenges they face and the innovative solutions they’ve discovered. Our goal is to provide a supportive community where we learn from each other’s experiences.

Looking to elevating your marketing strategy? Connect with us at 5 & Rise for a free brand assessment and strategy call!
https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK

14 επεισόδια

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Off The Record: Marketing Deconstructed

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Ep 14: The Future of Video 30:01

πριν 11 weeks30:01

30:01

In this episode of Off the Record Marketing Deconstructed, the 5 & Rise team explores the past, present, and future of video content marketing. They examine the rise of TikTok, the shift from personal to brand-centric content, and the role of short-form versus long-form videos. They also cover the history of other platforms like Vine and YouTube along with the various strategies brands can use to optimize their presence across multiple social media channels. 00:00 Introduction to Video Marketing 00:48 The Rise of Short-Form Content 02:46 TikTok vs. Vine: A Comparative Analysis 05:24 The Evolution of Video Platforms 09:00 The Role of YouTube in Modern Marketing 11:18 Strategic Use of TikTok for Brands 15:10 Challenges and Opportunities in Video Marketing 20:48 The Future of Video Content 27:15 Conclusion and Final Thoughts https://offtherecordmarketingdeconstructed.buzzsprout.com ================================= About 5 & Rise Marketing Solutions Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow. We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together. And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey. Free Brand Assessment & Strategy Call https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK ================================= Follow us on Social Media! Facebook: https://www.facebook.com/5andrise/ Facebook Group: https://www.facebook.com/groups/amarketinghub Instagram: https://www.instagram.com/5andrise/ LinkedIn: https://www.linkedin.com/company/5andrise/ YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/ ================================= Simplified Social Hub Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals. https://simplifiedsocialhub.com/…

Off The Record: Marketing Deconstructed

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Ep 13: Targeting by Social Media Platform 27:05

πριν 13 weeks27:05

27:05

In this episode of Off the Record Marketing Deconstructed, the hosts discuss the different demographics associated with various social media platforms, including Facebook, YouTube, Instagram, TikTok, Snapchat, Twitter, Pinterest, and LinkedIn. They analyze user gender distribution, age brackets, and engagement rates, offering insights for marketers to effectively target their ideal clients. The episode also delves into the evolution of these platforms and the implications for future marketing strategies. 00:00 Introduction to Audience Targeting by Social Media Platform 01:29 Diving into Facebook Demographics 03:53 Exploring YouTube Statistics 06:41 Instagram Insights 09:08 TikTok Trends and User Behavior 13:37 Snapchat Usage and Demographics 16:07 Twitter/X: News and Engagement 19:11 Pinterest: The Niche Platform 20:56 LinkedIn: Professional Networking and Content 26:36 Conclusion and Final Thoughts https://offtherecordmarketingdeconstructed.buzzsprout.com ================================= About 5 & Rise Marketing Solutions Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow. We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together. And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey. Free Brand Assessment & Strategy Call https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK ================================= Follow us on Social Media! Facebook: https://www.facebook.com/5andrise/ Facebook Group: https://www.facebook.com/groups/amarketinghub Instagram: https://www.instagram.com/5andrise/ LinkedIn: https://www.linkedin.com/company/5andrise/ YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/ ================================= Simplified Social Hub Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals. https://simplifiedsocialhub.com/…

Off The Record: Marketing Deconstructed

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Ep 12: Turning Leads into Customers 21:52

πριν 15 weeks21:52

21:52

There is a crucial distinction between leads and conversions when it comes to marketing strategy. The team at 5 & Rise Marketing Solutions dives into the process of generating and nurturing leads, setting realistic client expectations, and the importance of consistent messaging across all platforms. Emphasizing the involvement of metrics like engagement rate and frequency, the conversation offers insights into the various touchpoints needed before a successful conversion. The episode concludes by highlighting the need for a strong foundational strategy before launching ad campaigns to ensure a seamless lead-to-client journey. 00:00 Introduction to Leads and Conversions 00:45 Understanding Leads vs. Paying Clients 01:52 Setting Up Effective Ad Strategies 04:26 Qualifying and Nurturing Leads 05:51 Importance of Location and Expectations 08:57 Metrics That Matter 12:00 Holistic Marketing Strategies 17:52 Client Goals and Advertising Platforms 21:23 Conclusion and Final Thoughts https://offtherecordmarketingdeconstructed.buzzsprout.com ================================= About 5 & Rise Marketing Solutions Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow. We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together. And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey. Free Brand Assessment & Strategy Call https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK ================================= Follow us on Social Media! Facebook: https://www.facebook.com/5andrise/ Facebook Group: https://www.facebook.com/groups/amarketinghub Instagram: https://www.instagram.com/5andrise/ LinkedIn: https://www.linkedin.com/company/5andrise/ YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/ ================================= Simplified Social Hub Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals. https://simplifiedsocialhub.com/…

Off The Record: Marketing Deconstructed

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Ep 11: Marketing Playbook for Major Sporting Events 29:01

πριν 17 weeks29:01

29:01

After the 2024 Summer Olympics have wrapped up, the United States will soon be hosting the 2026 FIFA World Cup and the 2028 Summer Olympics. So, in this episode, the 5 & Rise team discuss the impact of major events like the Olympics on marketing strategies. They cover how large events influence both local and national communities, and examine emerging trends that marketers should be aware of. Key topics include the importance of building community engagement on social media, the shift towards athlete-centered campaigns, and the strategic planning required for events like the Olympics and World Cup. The conversation also highlights the role of humor in advertising, the changing landscape of viewership with platforms like Peacock, and the opportunities for local businesses to capitalize on these events. 00:00 Introduction to Today's Episode 00:50 The Impact of the Olympics on Marketing 01:17 Athlete-Centered Campaigns 02:17 Humor and Fun in Olympic Ads 03:19 The Role of Streaming Services 04:56 Consumer Behavior and Urgency 06:27 Social Media and FOMO 13:20 Local and National Marketing Opportunities 15:55 Planning for Future Events 21:47 Real-Time Marketing Strategies 26:49 Conclusion and Final Thoughts https://offtherecordmarketingdeconstructed.buzzsprout.com ================================= About 5 & Rise Marketing Solutions Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow. We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together. And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey. Free Brand Assessment & Strategy Call https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK ================================= Follow us on Social Media! Facebook: https://www.facebook.com/5andrise/ Facebook Group: https://www.facebook.com/groups/amarketinghub Instagram: https://www.instagram.com/5andrise/ LinkedIn: https://www.linkedin.com/company/5andrise/ YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/ ================================= Simplified Social Hub Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals. https://simplifiedsocialhub.com/…

Off The Record: Marketing Deconstructed

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Ep 10: Strategic Timing & Tactics of Holiday Campaigns 32:25

πριν 19 weeks32:25

32:25

With the holidays coming up, the 5 & Rise Marketing team explores the intricacies of holiday marketing campaigns, emphasizing the importance of strategic planning for both retail and service-based clients. Topics discussed in the episode include when and how to launch campaigns, setting appropriate budgets, and understanding the differences in consumer behavior during holiday seasons. Listeners will have a better understanding of the necessity of early preparation and adaptation to consumer trends, differentiating between targeting retail and service industry consumers, and understanding the dynamics of bidding systems in ad campaigns. 00:00 Introduction to Holiday Campaigns 01:20 Planning for Retail Holiday Campaigns 02:59 Service-Based Businesses During Holidays 03:38 Post-Holiday Advertising Strategies 05:03 Understanding Consumer Behavior 06:45 Seasonal Campaigns and Financial Clients 08:26 Advertising Budgets and Bidding Systems 12:20 Optimizing Ad Spend During Peak Times 19:03 Holistic Campaign Strategies 29:17 Competing with Big Retailers 30:57 Conclusion and Final Thoughts https://offtherecordmarketingdeconstructed.buzzsprout.com ================================= About 5 & Rise Marketing Solutions Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow. We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together. And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey. Free Brand Assessment & Strategy Call https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK ================================= Follow us on Social Media! Facebook: https://www.facebook.com/5andrise/ Facebook Group: https://www.facebook.com/groups/amarketinghub Instagram: https://www.instagram.com/5andrise/ LinkedIn: https://www.linkedin.com/company/5andrise/ YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/ ================================= Simplified Social Hub Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals. https://simplifiedsocialhub.com/…

Off The Record: Marketing Deconstructed

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Ep 9: What New Instagram Features Mean for Marketers 36:25

πριν 21 weeks36:25

36:25

In this episode, the 5 & Rise Marketing team discuss emerging trends and updates on Instagram and their implications for brands and individuals alike. They explore the extension of carousel posts to 20 slides, the impact on user engagement, and Instagram's move towards portrait aspect ratios. The conversation spans the significance of follower counts, new tracking metrics, and the evolving landscape of social media posting strategies. Additionally, they touch on the parallels with LinkedIn's connection methods and the importance of aligning social media metrics with overarching business goals. 0:00 Introduction to Instagram Trends and Analytics 01:13 Instagram Carousel Updates: Impact and Opinions 03:18 Exploring the New Instagram Features 12:40 Instagram's Shift to Portrait Aspect Ratio 22:44 Instagram Metrics: Views vs. Followers 32:54 LinkedIn's Unique Approach to Engagement 35:47 Conclusion and Final Thoughts https://offtherecordmarketingdeconstructed.buzzsprout.com ================================= About 5 & Rise Marketing Solutions Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow. We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together. And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey. Free Brand Assessment & Strategy Call https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK ================================= Follow us on Social Media! Facebook: https://www.facebook.com/5andrise/ Facebook Group: https://www.facebook.com/groups/amarketinghub Instagram: https://www.instagram.com/5andrise/ LinkedIn: https://www.linkedin.com/company/5andrise/ YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/ ================================= Simplified Social Hub Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals. https://simplifiedsocialhub.com/…

Off The Record: Marketing Deconstructed

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Ep 8: Identify a Target Audience & Consumer Trends 30:22

πριν 23 weeks30:22

30:22

The 5 & Rise Marketing team dives into the complexities of identifying an ideal client, the importance of targeted marketing, and the impact of societal changes on business strategies. They explore case studies such as Stanley shift from a male-dominated market to a broader audience with their new tumblers and the challenges faced by Bud Light and Blockbuster in adapting to market trends. The conversation also covers the evolving landscape of streaming services versus traditional cable, highlighting how companies like Netflix, Disney, and Amazon are reshaping the industry. Throughout, the discussion centers on the delicate balance between following trends and maintaining core customer bases while emphasizing the necessity for businesses to continuously adapt and innovate. 00:00 Navigating Marketing Challenges and Client Expectations 00:40 The Complex Journey of Identifying the Ideal Client 02:03 Marketing Ethics and Societal Norms: A Delicate Balance 06:26 The Evolution of Target Audiences and Brand Strategies 09:15 The Impact of Trends on Marketing and Brand Identity 13:32 Adapting to Generational Shifts: The Future of Branding 14:47 The Streaming Wars: Lessons from Netflix and Blockbuster 18:16 The Future of Streaming and Content Consumption 19:50 Evaluating the Sustainability of Streaming Services 25:00 Reflecting on Marketing Strategies and Audience Engagement https://offtherecordmarketingdeconstructed.buzzsprout.com ================================= About 5 & Rise Marketing Solutions Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow. We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together. And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey. Free Brand Assessment & Strategy Call https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK ================================= Follow us on Social Media! Facebook: https://www.facebook.com/5andrise/ Facebook Group: https://www.facebook.com/groups/amarketinghub Instagram: https://www.instagram.com/5andrise/ LinkedIn: https://www.linkedin.com/company/5andrise/ YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/ ================================= Simplified Social Hub Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals. https://simplifiedsocialhub.com/…

Off The Record: Marketing Deconstructed

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Ep 7: Behind the Sale with Drew Keller 11:10

πριν 25 weeks11:10

11:10

5 & Rise Marketing Solutions Founder & CEO has a conversation with Shawn Dill & Lacey Book over NBA All-Star Weekend about modern marketing trends. The conversation touches on Kanye West's unique Super Bowl commercial, the importance of authenticity in marketing, and the shifting landscape towards quality over quantity. Jennifer discusses strategies to connect emotionally with audiences, using innovative platforms like AI, while embracing old-school methods such as direct mail. She also details how integrating your personal story can enhance brand loyalty and why understanding the “why” behind your business is crucial for long-term success. 00:00 NBA All-Star Week: Diving Into Marketing Innovations 01:15 The Shift Towards Authentic Marketing 04:53 Exploring Kanye West's Marketing Genius 07:18 The Importance of Authenticity in Marketing and Sales 11:15 Innovative Marketing: Blending Old and New Strategies 12:07 Creative Direct Mail Ideas: The Key to Connection 12:56 Wrapping Up: Everything Old Is New Again https://offtherecordmarketingdeconstructed.buzzsprout.com ================================= About 5 & Rise Marketing Solutions Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow. We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together. And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey. Free Brand Assessment & Strategy Call https://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK ================================= Follow us on Social Media! Facebook: https://www.facebook.com/5andrise/ Facebook Group: https://www.facebook.com/groups/amarketinghub Instagram: https://www.instagram.com/5andrise/ LinkedIn: https://www.linkedin.com/company/5andrise/ YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/ ================================= Simplified Social Hub Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals. https://simplifiedsocialhub.com/…

Off The Record: Marketing Deconstructed

πριν 35 weeks14:05