NN/g UX podcast

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“That's taxpayer’s money that is going to support research and development and pilot projects to develop a food system that is based on environmental destruction and greed and disregard for animals, fish, and any of the other marine mammals that might be around it.” - Andrianna Natsoulas Andrianna Natsoulas is the campaign director for Don't Cage Our Oceans, an organization that exists to keep our oceans free from industrial fish farms. Offshore finfish farming is the mass cultivation of finfish in marine waters, in underwater or floating net pens, pods, and cages. Offshore finfish farms are factory farms that harm public health, the environment, and local communities and economies that rely on the ocean and its resources. Don’t Cage Our Oceans are a coalition of diverse organizations working together to stop the development of offshore finfish farming in the United States through federal law, policies, and coalition building. And, although it is not yet happening, right now the US Administration and Congress are promoting this kind of farming, which would be nothing short of disastrous for the oceans, the planet and the people and animals who live here. dontcageouroceans.org…

NN/g UX Podcast

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The Nielsen Norman Group (NNg) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com

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NN/g UX Podcast

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#Tech #Nielsen Norman Group

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47. Designing AI Experiences: What to Consider (feat. Caleb Sponheim PhD, NN/g) 39:39

πριν 12 μέρες39:39

39:39

As AI continues to evolve, designers are increasingly finding themselves tasked with creating AI-powered experiences—often without prior experience in the space. In this episode, NN/g UX Specialist Caleb Sponheim discusses the current state of AI tools, what’s working (and what’s not), and how designers can position themselves to navigate this shift. We also explore what it really means to develop AI safely and how designers can play a role in ensuring ethical, user-friendly AI experiences. About the speaker: Bio | LinkedIn Full-Day Course: Designing AI Experiences (also available in half-day formats) Related NN/g Articles: Artificial Intelligence Glossary How Do Generative AI Systems Work? Redefine Your Design Skills to Prepare for AI AI Features Must Solve Real Problems More Free Articles on AI…

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46. Getting Strategic About Research (feat. Kate Towsey, author of Research that Scales) 50:07

πριν 6 weeks50:07

50:07

As tech layoffs and budget cuts dominate the start of the year, UX teams are navigating a critical challenge: proving the value of research while doing more with less. In this episode, NN/g Director of Research Maria Rosala sits down with ResearchOps pioneer Kate Towsey to explore how ResearchOps can help teams think strategically about the impact and efficiency of their research. Learn more about Kate Towsey Kate’s Book: Research That Scales: The Research Operations Handbook Kate's Substack: Scaling and Systematising Research Kate’s Masterclasses in Australia and Europe: Defining a ResearchOps Strategy, 2025 Kate's ChaCha Club - a member's club for ResearchOps professionals: https://chacha.club/ NN/g Courses and Content on ResearchOps Full-Day Course: ResearchOps Free Article: Research Ops 101 4-min Video: Strategic vs Reactionary Research 4-min Video: Research Repositories 101 3-min Video: Research Participant Database…

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45. Choosing Better User Impact Metrics (feat. Connor Joyce, Author & Behavioral Scientist) 42:11

πριν 11 weeks42:11

42:11

Most experienced professionals in the industry will tell you that the best designs don't operate in a vacuum. Yet, most of our measurement approaches do. How do you know you're actually making a measurable impact toward users' long-term goals? Connor Joyce, author of the book, Bridging Intention to Impact, shares his thoughts on how to create and evaluate products that center on meaningful user outcomes. Connect with Connor Joyce Order the book Related NN/g Resources & Courses: Free Articles on Analytics & Metrics Report on UX Metrics & ROI Full-Day or 2 Half-Day Course on Measuring UX and ROI…

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44. AI & UX Research (feat. Savina Hawkins & Caleb Sponheim) 39:26

πριν 14 weeks39:26

39:26

To explore how is AI shaping UX research and analysis, host Therese Fessenden shares two interviews on the topic; one with Savina Hawkins, Co-founder of Altis, and one with Caleb Sponheim, UX Specialist at NN/g. In this episode we explore the opportunities AI presents for enhancing productivity and innovation in UX work, alongside the risks and challenges it brings. Savina & Caleb offer practical advice on how UX professionals can leverage AI tools effectively and remain competitive in their field. Learn more about Altis Learn more about Caleb Sponheim, PhD Get trained on using AI for UX work: Practical AI for UX Professionals Course NN/g Articles on Artificial Intelligence Caleb’s Favorite Resources: Optimistic Perspective: Ethan Mollick’s One Useful Thing. Skeptical Perspective: Ed Zitron’s Where’s Your Ed At. Weekly Newsletter…

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Bonus: Journey-Centric Design: The Evolution of UX Design Operations (feat. Kim Flaherty, NN/g) 36:45

πριν 19 weeks36:45

36:45

Product-centric design can be an efficient way to design interfaces, but it can often lead to disjointed and poorly optimized customer journey experiences. Kim Flaherty shares her recent research into journey-centric design, and insights on how a journey-centric design practice can help organizations overcome product-centric challenges. Report: Architecting a Journey Management Practice Learn more about Kim: ⁠Bio ⁠ | ⁠ LinkedIn⁠ NN/g Resources about Journey Management: ⁠The 3 Competencies of Journey Management (5-min video)⁠ ⁠Journey Management vs. Service Design (4-min video)⁠ ⁠The Practice of Customer-Journey Management (free article)⁠ ⁠Customer Journeys and Omnichannel UX (free article)⁠ ⁠Journey Mapping to Understand Customer Needs (UX Certification course)⁠ ⁠Customer-Journey Management (UX Certification course)⁠…

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43. Responsible AI (feat. Paige Lord, Sr. Product Marketing Manager at GitHub) 37:16

πριν 21 weeks37:16

37:16

With AI developing rapidly, and AI policy often lagging behind, calls for responsible tech design and development are louder and more public than ever. In this episode, Paige Lord offers some insight into ways UX professionals can play a role in creating ethical AI products and services. Learn more about Paige Lord: LinkedIn: https://www.linkedin.com/in/thepaigelord/ TikTok: https://www.tiktok.com/@aiethicswithpaige YouTube: https://www.youtube.com/@aiethicswithpaige Substack: https://thepaigelord.substack.com/ Other related content: Design Risk Assessment (free article) NN/g Articles & Videos about AI Practical AI for UX Professionals Course Emerging Patterns in Interface Design Course Responsible AI Institute: https://www.responsible.ai/…

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42. Icons that Work (feat Kate Kaplan, Insights Architect @ NN/g) 35:27

πριν 25 weeks35:27

35:27

Icons are popular components to incorporate into digital designs that can help simplify user experiences. But, not every icon is created equal. In this episode, Kate Kaplan shares the latest insights from her research on digital iconography which can be found in her new book, Digital Icons that Work. Learn more about Kate Kaplan: Bio | LinkedIn Her book: Digital Icons That Work (nngroup.com) Other Related Articles: Imagery in Visual Design Article Digital Icons UX Quiz…

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41. UX Accessibility and Designing for Neurodiversity (feat. Stéphanie Walter) 36:51

πριν 28 weeks36:51

36:51

Accessibility isn’t a novel concept, but in the realm of digital design, it's rare to find a product or service that's truly accessible to a broad audience with many needs. In this episode, Stéphanie Walter shares a bit about what got her interested in accessibility to begin with, what accessibility truly means in UX, some common misconceptions, and how designers can create more inclusive experiences. Learn more about Stéphanie Walter : LinkedIn | stephaniewalter.design WCAG Standards Related NN/g Resources: Accessibility and Inclusivity Study Guide (free article) How to Conduct Usability Studies with Accessibility Report (free report) Usability Guidelines for Accessible Web Design Repor t (free report) Accessibility Articles and Videos Emerging Patterns in Interface Design Course (NN/g UX Certification-eligible course)…

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40. Managing Priorities (feat. Harry Max, author and managing partner at Peak Priorities LLC) 44:10

πριν 33 weeks44:10

44:10

“If you squint hard enough, every problem is a prioritization problem.” -Harry Max UX professionals are often faced with the challenge of managing backlogged work and doing so with limited time, budget, and resources. In this episode, we chat with Harry Max about the common misconceptions with prioritization and how to get better at it over time. ⁠Learn more about Harry Max NN/g Articles & Training Courses 5 Prioritization Methods in UX Roadmapping (free article) Using Prioritization Matrices to Inform UX Decisions (free article) Using Trade-Off Scales for Prioritization in UX Design Projects (2 min video) Incorporating UX Work into Your Agile Backlog (free article) Related Courses UX Roadmaps Design Tradeoffs and UX Decision-Making Generating Big Ideas with Design Thinking…

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39. Cross-Cultural UX Research (feat. Feifei Liu, International UX Researcher) 29:04

πριν 43 weeks29:04

29:04

Expanding into global markets is a key priority for companies in today's interconnected world. While many companies rely on translations for their digital platforms, this is just one aspect of effective global expansion. In this episode, we're joined by Feifei Liu, International UX Researcher at NN/g. She discusses the importance of cross-cultural research and its role in helping organizations effectively expand into international markets while honoring cultural values and practices. ⁠Learn more about Feifei Liu⁠ NN/g Articles & Training Courses Modify Your Design For Global Audiences: Cross Cultural UX Design International Usability Testing: Why You Need It? Cultural Differences in User Research Facilitation Translate User-Generated Content For Global Audiences 4 Ways to Support International Purchasers 6 Tips for Improving Language Switchers on Ecommerce Sites Other Resources Hofstede’s Cultural Dimensions Theory Chapters (0:00) Intro (01:15) Cross-cultural UX research: What is it? (06:57) Importance of cross-cultural UX research (09:46) Factors designers and researchers need to consider when creating cross-cultural designs (13:07) Example of a localized design (Australian pharmacy website) (15:34) Developing a cultural lens (18:42) Facilitating cross-cultural UX research (25:19) Keeping up with cultural trends…

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38. User Interviews (feat. Steve Portigal, Research Consultant and Author) 45:43

πριν 47 weeks45:43

45:43

In this episode, we dive into User Interviews with Steve Portigal, discussing their critical role in product development and design research. User interviews, a qualitative method, involve conversations with users to gather insights about their experiences, behaviors, and needs. We discuss the benefits of this approach, such as deep user empathy and informed decision making, alongside common challenges like bias and recruitment. Join us in understanding when to use user interviews and how to get the most out of them. NN/g Articles & Training Courses User Interviews (full-day/2 half-day UXC course) User Interviews 101 (free article) The 3 Types of User Interviews: Structured, Semi-Structured, and Unstructured (free video) When to Use Which User-Experience Research Methods (free article) 5 Facilitation Mistakes to Avoid During User Interviews (free article) ⁠Learn more about Steve Portigal Interviewing Users (2nd Edition) 20% discount code: interviewing…

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Bonus Episode: Design’s Role as AI Expands (Feat. Don Norman and Sarah Gibbons, VP at NN/g) 33:19

πριν 49 weeks33:19

33:19

AI is changing faster than we can sometimes process and will likely do so for a while. The recent tech layoffs have also not spared UX professionals, adding to the uncertainty about our future roles in this rapidly changing environment. While there is still much we don't know about AI, Don Norman, co-founder of NN/g, and Sarah Gibbons, VP at NN/g, share their insights on the future roles of designers, encouraging professionals to think big in the wake of AI's advancements. Related NN/g Articles & Training Courses Generative UI and Outcome-Oriented Design AI as a UX Assistant The 4 Degrees of Anthropomorphism of Generative AI AI Chat Is Not (Always) the Answer AI-Powered Tools for UX Research: Issues and Limitations Prompt Structure in Conversations with Generative AI Sycophancy in Generative-AI Chatbots New Course: Practical AI for UX Professionals Other Related Content ⁠Don Norman’s Website⁠ Chapters 0:00-1:12 - Intro 1:13-18:18 - What will design’s role be as AI expands? 18:18-23:15 - What is going to stay the same as AI expands? 23:16-end - Rapid Fire Questions…

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37. XR: Improving Learning Outcomes 32:15

πριν 1 year32:15

32:15

Extended reality (XR) experiences hold the potential to transform the way we learn, work, and collaborate. Specifically, it can make educational experiences more interactive, engaging and ultimately drive higher learning outcomes. In this episode, we feature Jan Plass, who discusses the affordances of XR technology, provides examples of XR learning experiences and shares his expectations for its impact on the education landscape. Jan Plass is a Professor at New York University, Paulette Goddard Chair, and Director of CREATE. Learn more about Jan Plass : CREATE Lab Looking Inside Cells On the Morning You Wake Verizon AR/VR Learning Apps (i.e. Visceral Science, Mapper's Delight, UNSUNG, Looking Inside Cells etc.) NN/g ARTICLES & TRAINING COURSES Augmented/Virtual Reality vs. Computer Screens 10 Usability Heuristics Applied to Virtual Reality Virtual Reality and User Experience Emerging Patterns in Interface Design ⁠ (full-day/2 half-day UXC course) The Design of Everyday Things CHAPTERS: 0:00-3:13 - Intro 3:13-5:35 - What is XR? 5:35-8:54 - XR as a Learning Opportunity 8:54-12:19 - Examples of XR for learning 12:19-15:30 - Evidence of Learning with VR Technology 15:30-18.51 - Can VR features Induce Emotions and Result in Better Learning Outcomes? 18:51-23.45 - Comparing UX in 2D and 3D spaces? 23:45-27:41 - Accessibility and Inclusivity in XR 27:41 - XR Development: The Role of Affordances…

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36. AI & UX: Innovations, Challenges, and Impact 45:22

πριν 1 year45:22

45:22

The surge of AI is currently changing the way we work and live. To avoid feeling left behind, it is important to engage with and understand these tools. This is true for UX designers just as much as almost everybody else. In this episode, we feature Henry Modisett from Perplexity AI and Kate Moran to get two insightful perspectives on the current state of AI and its connection to UX. Learn more about Henry Modisett Learn more about Kate Moran Perplexity.AI NN/g ARTICLES & TRAINING COURSES AI for UX: Getting Started (free article) AI & Machine Learning Will Change UX Research & Design (free video) AI Improves Employee Productivity by 66% (free article) AI-Powered Tools for UX Research: Issues and Limitations (free article) AI: First New UI Paradigm in 60 Years (free article) Sycophancy in Generative-AI Chatbots (free article) Information Foraging with Generative AI: A Study of 3 Chatbots (free article) The ELIZA Effect: Why We Love AI (free article) Practical AI for UX Professionals (full-day/2 half-day UXC course) CHAPTERS 0:00 Intro 1:43 Perplexity AI: History & Value Proposition 10:30 Perplexity AI: Next Steps & Future Developments 15:04 Making AI User Friendly: Generative Interfaces 24:33 Understanding AI as a Consumer Product 28:28 Mental Models for AI 30:41 An Outlook for AI 35:51 NN/g’s Role in the AI Movement 37:34 Anthropomorphism of AI 40:07 Dealing with the Fear of AI…

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35. Wireframing & Prototyping (feat. Leon Barnard, Content Manager, Balsamiq) 37:11

πριν 1 year37:11