Jeff Sonderman: Leveraging Generative AI to Optimize Business Processes

Newsroom Robots

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In this episode, Jeff Sonderman, the founder and CEO of Delta Flow Solutions, joins Nikita Roy to discuss the transformative potential of generative AI in streamlining business operations across analytics, marketing, product management, and content accessibility. Jeff also shares insights from his experiments with AI, particularly in converting unstructured data from PDFs into hyperlocal news reports.

Jeff is the former Deputy Executive Director of the American Press Institute, where he created the Metrics for News analytics software, revolutionizing audience data for over 200 news enterprises, and invented the Source Matters software to enhance source diversity in newsrooms. He has been a Media Transformation Challenge fellow at the Harvard Kennedy School Executive Education and continues to blend innovation with journalism.

Tune in for an episode to brainstorm diverse use cases, demonstrating how generative AI can be a game-changer on both the business and product side of running a newsroom.

🔔 Introducing the Generative AI for Media Professionals Masterclass.

A live cohort based coursed taught jointly by Jeremy Caplan and Nikita Roy.

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Jeremy Caplan is the Director of Teaching and Learning at the Craig Newmark School of Graduate Journalism at the City University of New York and the founder of Wondertools.

Nikita Roy is a data scientist, journalist and media entrepreneur. She hosts the Newsroom Robots podcast and has taught AI literacy workshops for the Craig Newmark School of Graduate Journalism at the City University of New York, International Center for Journalists and University of Toronto.

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